Pharma Marketing Network

A conversation with Bill Cooney, President & CEO, Medpoint and Vince DeChellis, Head, NHHS Healthcare Consulting, LLC, about the looming challenge of complying with the Physician Payments

A conversation with Michael Heinley, Corporate Vice President, Leadership and Employee Communication, and Bill Price, Vice President, Media Relations, Johnson & Johnson, about the company's Employee News Network (

A conversation with Casey Quinlan, 'Mighty Mouth' at Mighty Casey Media LLC, Zoe Dunn, Principal, Hale Advisors, Eileen O'Brien, Director, Search & Innovation, Siren Interactive, Richard Meyer, Principal Consultant, Online Strategic Solutions, and Jerry Hall, Advisor to Pearescope, about engaging and marketing to women online, especially via social media, which some new media marketers claim is 'all about women.'

A conversation with Elizabeth A. Cermak, EVP, and Chief Commercial Officerat Pozen, Raj Amin, CEO and Co-Founder of HealthiNation, and Bonin Bough, Senior Global Director of Digital and Social Media, PepsiCo, about the who, what, why behind the Pozen Digital Advisory Board, an esteemed group of digital thought-leaders both in and outside of healthcare.

A conversation with Seth Perlman, President, The Lathe, about the importance of choosing the right mobile platform and understanding the pros and cons involved when developing healthcare and pharma related applications.

A conversation with Brian M. Overstreet, founder and president of Adverse Events, Inc., about the challenges FDA faces in reporting adverse drug events to the public and the impact on patient safety.

A chat with Monique Levy, VP Research at Manhattan Research. We discuss how the online pharma promotion landscape has changed, and which types of programs garner the largest audience as well as how the rep relationship is evolving and the role of new technologies such as tablets.

A conversation with Robert Anderson, Head of Digital Communications, Weber Shandwick UK, about the results of an informal survey of pharma clients regarding ABPI's long-awaited digital guidance update.

A conversation with Fonny Schenck, Managing Partner/CEO, and Craig Parnell, Managing Partner North America, Across Health, about the 2011 EMEA digital marketing survey for life sciences.

A conversation with Jonathan Richman, digital strategy development leader for Possible Worldwide, about his presentation