Pharma Marketing Network

A conversation with Jeff Baker, President and CEO, Noble, about the new world of physician

A conversation with John J. Doyle, Sr. Vice President and Managing Director - Global Market Access at Quintiles, about the need for deeper knowledge of the inherent risks of pharmaceutical products. This need was revealed by The New Health Report 2012, which is based on surveys of biopharmaceutical executives, managed care executives in the U.S., National Health Service executives in the U.K., patients living with chronic disease in both the U.S. and the U.K., and investors who focus on the healthcare sectors.

A conversation with Fard Johnmar, founder and president at Enspektos, LLC, about a new report that contains both exciting and sobering news for health organizations seeking to engage mothers via social media, mobile and other technologies.

A conversation with Laura Kolodjeski, Community Manager, Sanofi US diabetes, and Michele Polz, Senior Director, Patient Solutions, Sanofi US diabetes, about Diabetapedia, which is a new social media site designed to help meet the educational needs of diabetes community.

A conversation with Jim Zuffoletti, President, and Otavio Freire, Chief technology Officer, OpenQ, about managing compliant relationships with Key Opinion Leaders (KOLs) via mobile and social media platforms.

A conversation with Michael Spitz, VP, Engagement Planning, Ignite Health, and Fabio Gratton, Chief Innovation Officer, Ignite Health, about Facebook's Timeline for Brand Pages, which is scheduled to go live on March 30, 2012. The discussion focuses on how Timeline Brand Pages may hold amazing promise and usher in a new era where pharma can begin to tell its own narratives and engage the public in a manner 'truly transparent, credible, and trustworthy.'

A conversation with Andrew Nimmo, President of Physicians Office Resource (POR), and Ryan Slipakoff, Vice President at PharmaCONNECT, about PharmaCONNECT, which creates a real time, on-demand relationship between physicians and pharma representatives.

A conversation with Denise Silber, CEO of Basil Strategies and Founder of Doctors 2.0 & You conference, and Dr. Frank Antwerpes, President, DocCheck Medical, about the use of Web 2.0 and social media such as Twitter for improving patient care.They'll be giving their international perspective on the uptake of Web 2.0 and Social Media, the advantages and disadvantages from the physician and patient perspective, and how the ever-evolving landscape of tools and devices are impacting things.

A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, highlighting results of an pilot program done in partnership with RealAge. In the six-month asthma and chronic obstructive pulmonary disease (COPD) pilot, 282 adult patients engaged with HealthPrize's online and mobile platform that leverages rewards, behavioral economics and gaming dynamics to motivate people to stick with their prescription medications.

A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physician and patient emotions when evaluating product promotions. We talk about his company's proprietary MindSight Emotional Assessment, which is a new way to gather data directly from the emotional brain by 'talking in pictures'.