Johnson and Johnson Out Ranks All Other Pharma Companies in Social Media Engagement, According...
According to a new report released today by the IMS Institute for Healthcare Informatics, nearly half of pharmaceutical companies are now actively using social...
“Pfizer Meds for iPhone”: A Useful Mobile App, Except for One Problem…
There are over 2,500 posts from various sources in the "Mobile Health and Pharma Applications" Forum. Most of these originate from POCKET.MD, which is...
The New MedAdNews Will Focus on Old School “Narcissistic Advertising”
This is the week of "sort of's."
First, FDA published draft guidelines that "sort of" fulfilled the requirements of Section 1121 of the Food and...
FDA Says It Has & Will Release Bits and Pieces of Long-Awaited Social Media...
I just got off the phone with Stephen King, a Public Affairs Specialist at FDA's Center for Drug Evaluation and Research (CDER), who confirmed...
Analysis of FDA’s Draft Guidance Relating to Postmarketing Submission of Interactive Promotional Media
The FDA just issued "Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and...
What Makes a “Memorable” DTC Ad? The Restasis Case Study
Back in 2005, when then Senate Majority Leader Bill Frist (R-TN) called upon the drug industry to impose a two-year moratorium on drug advertising,...
Is FDA Seeking NSA Capabilities?
As reported by @AlecGaffney in Regulatory Focus (here), the "US Food and Drug Administration (FDA) recently issued a notice indicating that it is seeking...
Medical Science Liaison Roles: Enigma and Dilemma
After many hundreds of millions of penalty dollars from questionable sales and marketing practices, are pharmaceutical companies finally doing the 'right. thing, at least where MSL roles are concerned?
Pharma Marketing News – Strategy/Planning Reprints
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharma Marketing News – Sales Force Effectiveness/Productivity Reprints
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
