Pharma Marketing Network

Everyone is talking about the role of new and social media in helping pharma educate physicians and patients. Show guest, Paul Vogelzang, who is the producer of the wildly popular show, MommyCast, has helped usher branded and non-branded content sponsorships to the vast online mom audience, making MommyCast a viable forum for pharmaceutical enterprises to connect with key stakeholders.

An ePharma Pioneer Club roundtable discussion on what it's going to take to enable pharmaceutical marketers to engage in social networks without fear of adverse event reporting and other regulatory, corporate, and cultural roadblocks.

Guest Mark Bard, President Manhattan Research, in an EXCLUSIVE interview, informs listeners about the latest pharma marketing trends and emerging information technologies in Japan, China, South Korea, Taiwan, and Australia, why this knowledge is critical to pharma companies, and how it fits into a global strategy.

Guest Kim Slocum, President of KDS Consulting, LLC, and former Director, Strategic Planning & Business Development at AstraZeneca, talks about HIT mediated comparative effectiveness research as part of scenario-based strategic planning for the biopharma industry.

Guest Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member, talks about why so few pharmaceutical companies have leveraged the power of social networks to communicate with consumers/patients and how marketers should think differently about the metrics that constitute success.

Guest Jack Barrette, CEO and Founder of WEGO Health, talks about Health Activists -- vigorous advocates, avid connectors, daily contributors and social media opinion leaders -- who use WEGO Health to reach more people, access information they need, and access the tools to be more effective.

Greg Caressi, Senior Vice President, Healthcare & Life Sciences, Frost & Sullivan, will briefly discuss the benefits of utilizing a targeted approach when designing a pharmaceutical adherence and loyalty program in an introduction to the complimentary eBroadcast on the same topic.

Not Just Regulatory Concerns are Holding Back Pharma from Doing More Online

Why DTC Ads are Ineffective and How Innovative Pretesting Techniques Can Improve Them

Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands