Making Games That Work for Patients: Gameplay Without All the Stress
Pharmaguy interviews Andy Yeoman, co-founder of Focus Active Learning, about making games that work for patients. The only way to get it right is to understand exactly what you're trying to achieve within the target audience and know how to communicate with them in a way that persuades them to think and behave differently. We will discuss the obstacles that Pharma faces when designing games for patients and how the industry can avoid creating stressful games that imitate Angry Birds or Space Invaders.
Rx Drug Personalities Perceived by Consumers
Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics. Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, about her research into Rx brand personalities as perceived by consumers and how pharmaceutical companies can boost sales and develop direct relationships with their consumers by imbuing their brands with human characteristics.
Thinking Outside the (Shoe) Box for Physician Access: How “Complete the Pair” Helps Open...
Pharmaguy interviews Goose Lopez-Torres, Principal & Founder, Complete the Pair, LLC, about how his company, in conjunction with Soles4Souls - the largest shoe-based charity in existence - can help pharma sales reps or medical science liaisons schedule meetings with physicians.
Leveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study
Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The discussion focuses on the educational infographic titled, "Managing Epilepsy & Seizures: Facts to Help Keep You Safe," which was the centerpiece of a nationwide effort sponsored by the Epilepsy Foundation and Lundbeck to bring information about managing seizures to people living with epilepsy and their families.
Mobile Strategies for Pharma: One Size Does NOT Fit All!
Ryan McGuire, Research Team Leader, and Sarah Ray, Research Analyst, Cutting Edge Information, join Pharmaguy to discuss top-level results of the
Pharmaguy Steps Out on His Own: Will Focus on Speaking Tours & Engaging via...
John Mack interviews Pharmaguy, 'constructive critic' of the pharmaceutical industry, blogger, Twitter celebrity, and Chief Pundit at pharmaguy.com. about his decision to
Patient Power and Pharma: The Role of Patient Advocates in Pharma Marketing
A conversation with Andrew Schorr, Founder and Host of PatientPower.info, about
What is Univadis? Hint: It Builds Healthcare Professional Relationships
A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and exclusive online service from Merck/MSD that delivers customer-centric content and high quality medical information to healthcare professionals.
Back to the Pharma Digital Future: A Pharma Social Media Pioneer Looks Back &...
A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy Social Media Pioneer Award. We look back over the past three years since Alex won his award at the digital pharma landscape to review what has changed, what remains the same, and what may lie ahead.
The Utilization Plateau: Why Has the U.S. Pharmaceutical Market Stagnated?
A conversation with Todd D. Clark, President of Value of Insight Consulting (VOI) and the author of pharmahandbook and generichandbook, about the U.S. Rx prescription drug 'Utilization Plateau.' The discussion will feature a recent white paper developed as an excerpt from VOI's new edition of the United States Market: pharmahandbook publication, and focuses on why the pharmaceutical market growth in the United States has slowed dramatically and what the pharmaceutical industry can do to avoid the slow-growth trap.
