Novo Nordisk’s Race With Insulin Campaign: It’s Not Just About Twitter
A conversation with Ambre Morley, Associate Director, Product Communications, Novo Nordisk Inc., about Novo Nordisk's Race With Insulin Campaign, which includes a branded Twitter account (@racewithinsulin). Ambre will talk about Novo Nordisk's social media goals, but also include other integrated aspects of the campaign.
Risk Mitigation and Its Impact on Pharma Marketing
A conversation with Jeff Fetterman, President and CEO of ParagonRx, about developing a Risk Evaluation and Mitigation Strategy (REMS) that clinicians will consider useful and that would raise their intent to prescribe.
A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines
A conversation with Brian Kaplan M.D., founder, and Bob Terwilliger, CEO & President, of AccuDial Pharmaceutical about the safety and efficacy of over-the-counter (OTC) medications for children and their company's patented weight-based dosing labeling product.
Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma...
Jonathan Richman, Wendy Blackburn, Silja Chouquet, Steve Woodruff and other speakers from eyeforpharma's 4th Annual eCommunications & Online Marketing Summit (plus invited ePharma Pioneer Club members) will discuss how pharmaceutical marketers and communications professionals can avoid typical social media pitfalls (eg, FDA warning letters) and pratfalls (eg, using the wrong Twitter hashtag). It's really a free-for-all roundtable discussion among Twitterati and eCommunication industry experts who will be attending and/or speaking at this important conference.
Meet Digital Pharma’s Faculty: What’s Hot and What’s Not?
Shwen Gwee and other Digital Pharma 'unconference' faculty members will discuss what's hot and what's not in digital pharma marketing. It's also your opportunity to vent your favorite digital pharma rant! Or just quietly suggest additional topics to be covered at the conference.
UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!
A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and PatientsLikeMe to create an online, open epilepsy community that captures real-world experiences of people living with epilepsy in the U.S.
Twitter for Rx Brands: An Experiment
A conversation with Kevin Kruse, President of Kru Research, presenting the results of a Twitter experiment in which a fictitious insomnia brand drug Twitter account was set up to determine the value of Twitter to reach a qualified audience of patients.
Path of the Blue Eye
A conversation with Fard Johnmar, Founder and CEO of Envision Solutions, about an initiative to bring people working in health marketing communications together.
Pharma Twitter Best Practices
An ePharma Pioneer Club members-only discussion of the first-ever pharma branded Tweet. What can we learn from this? Is it a good model for other brands to follow?
Pharma on Twitter: Boehringer Ingelheim
A conversation with Judith von Gordon and John Pugh, external communications executives at Boehringer Ingelheim, about their use of Twitter and other social media networks.
