You Might Be A Pharma Social Media Pioneer If…
You Might Be A Pharma Social Media Pioneer If...
IF... Your boss decides that you are a "pioneer" and puts you in charge of ALL...
Dozens of Currently Available Dermatology Mobile Apps May Fall Outside FDA’s “Enforcement Discretion” Safe...
Perhaps 27% of the 229 dermatology-related mobile applications (apps) that are available today may be subject to FDA regulation despite the agency’s "enforcement discretion"...
Can Rx Drug Trash Talk – Litany of Side Effects – in DTC Ads...
"Warnings of serious side effects in drug advertising can actually improve consumers’ opinions and increase sales, rather than frightening them away, new research finds."...
These Mobile Apps Are Subject to FDA’s “Enforcement Discretion.” Whaaa?
When I read Dominic Tyer's blog post ("FDA takes 'tailored' approach to mobile app regulation") about FDA's final guidance for regulation of mobile medical...
OMG! Rich People Don’t Want to Die! My Take on Google Calico
Time Magazine should die -- it's too old and stodgy, plus it sensationalizes news with cover stories titled "Can Google Solve Death?"
Of course, that...
The Hawaiian Shirt is Ready for the Next Pharmaguy Social Media Pioneer Award Recipient!
In just a few weeks, I will be announcing the recipient(s) of the 4th Annual Pharmaguy Social Pioneer Award at the Digital Pharma East...
Hooray for Apple! Apple Demands – er, Asks – That App Developers Provide Sources...
An iMedicalApps "exclusive" reports "information has now become available that suggests Apple is now looking to ensure the information contained in each medical app...
Not Lost in Translation: Barcelona, Catalonia, and Global Pharmaguy
I recently attended the 3rd Annual Pharma eMarketing Congress hosted by Fleming Europe in Barcelona, Spain. While there, I managed to mix business, fun,...
Do You Trust This Man? Pfizer CEO Says Lack of Trust in Drug Industry...
He is Pfizer Chief Executive Officer Ian Read.
I wasn't one of the reporters "invited" to Pfizer headquarters in New York to listen to company...
Is Social Media Effective for Pharma Marketing?
I am attending and presenting at the 3rd Annual Pharma eMarketing Congress in Barcelona (see here) this week. Yesterday, I attended the pre-conference Social...
