Leigh Fazzina: Identifying Online Opinion Leaders Using Social Media Listening Tools
In this 3-minute audio snippet, Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., talks about how social media listening tools can help pharma marketers identify online patient and physician opinion leaders in specific disease categories.
The Dark Side of Digital Health: “Unhealthy Surveillance”
The Dark Side of Digital Health: "Unhealthy Surveillance" In this 2-minute audio snippet, Fard Johnmar, Founder and President of Enspektos, LLC, talks about Americans'...
Faerber and Kreling: How to Recognize Misleading Claims Made by DTC TV Ads
In this 3.5-minute audio snippet, Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the key results of their content analysis of claims made by TV direct-to-consumer (DTC) drug ads and advise consumers how to recognize potentially misleading or outright false claims -- including celebrity endorsements -- made by these ads.
Big Pharma Racks Up Facebook Likes But Not So Much from Patients
In this 2.5-minute audio snippet, Pharmaguy contemplates how big drug companies can get hundreds of thousands of 'likes' on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.
Emily Sitrin Mason: A Successful, Integrated Mobile App Ad Campaign
In this 3.5-minute audio snippet, Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas, talks about how Astellas partnered with RunPee, a movie-viewing mobile app that tells you the best time to 'run and pee' without missing the best scenes, to deliver highly effective ads for Myrbetriq, which treats overactive bladder.
Pharmaguy™ Interviews Dyan Byson: Patient-Centric Marketing: Measure Differently for Healthier Returns
In this 2-minute snippet Dyan Byson, Managing Director, Inspired Health Strategies, LLC, urges pharma marketers to 'measure differently' by going beyond IMS NRx (new prescription) data and following what happens AFTER the prescription is filled to better understand the patient and implement 'patient-centric' marketing.
A Drug By Any Other Name
In this 5-minute audio snippet Pharmaguy discusses the absurdity of Rx drug names.
Shona Davies and Sean Nicholson: How Do You Define “Engagement?”
In this 3-minute audio snippet, Shona L. Davies, Communications & Programme Leader, Univadis, and Sean Nicholson, Senoir Director, Social Media, Intouch Solutions, define what they mean by social media
Shona Davies and Sean Nicholson: How Do You Define “Engagement?”
In this 3-minute audio snippet, Shona L. Davies, Communications & Programme Leader, Univadis, and Sean Nicholson, Senior Director, Social Media, Intouch Solutions, define what they mean by social media
Making Sense of DTC Ad Spending
In this 6-minute audio snippet, Pharmaguy talks about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers. The data come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.
