Pharma: The Year 2012 in Images
These are my favorite images that appeared in Pharma Marketing Blog posts made in 2012. I think it's a good summary of the year...
Pharma MLR “Social Media Scaredy Cats” Don’t Trust Their SM Pioneer Employees
At the Social Media, Mobile & Gaming for Pharma conference in New York City this past Wednesday, a discussion about pharma being "committed" to...
Big Idea for 2013: Legalization of Marijuana. Will It Hurt Pharma?
According The Tennessean (see here), "Health officials believe that too many patients with dementia are being given antipsychotics in an 'off-label' use to control...
Cautionary Tale About a Web-Based Tool Gone Awry
I just returned from the Social Media, Mobile & Gaming for Pharma conference in New York City where I participated in a panel discussion...
Decline in Online Drug Advertising Leads to 14% Downsizing at WebMD
There is no better bellwether for the state of online pharma advertising than the health of WebMD, a leading website that depends on health...
Magic vs. Marketing: Not as Different as You May Think!
Dennis Urbaniak (@DUrbaniak), VP U.S. Diabetes at sanofi-aventis, winner of the 3rd Annual Pharmaguy Social Media Pioneer Award (see here), tweeted a link to...
When It Comes to “Low T” Treatment, Which Does Your Gut Trust: Axiron or...
My blogger friend, Rich Myer over at World of DTC Marketing, thinks that "Lilly got the Axiron site wrong" (see here). "Lilly’s site for...
Survey Reports Mislead About Pharma Use of & Spend on Social Media
PharmExecBlog summed up Cegedim’s "2012 US Pharma Insights" survey this way: "while more pharma companies are using social media and mobile platforms to enhance...
Speaking of Sanofi: A Blog for Pharma Aficionados
"Dear friends, employees, and pharma aficionados..."
That's how Stacy Burch, Director, Corporate Reputation and Digital Communications, at Sanofi US, began the first post to her company's...
Many Smartphone Apps Lack Privacy Policies
"California's attorney general filed a first-ever privacy lawsuit against the maker of a smartphone application, a move that could shape how the nascent app...
