Pharma Marketing News Vol. 11, No. 3: 19 March 2012
Welcome to Volume 11, Issue #3 (19 MARCH 2012) of Pharma Marketing News.
China Enjoys a Burst of Pharma Marketing Spending While U.S. & Japan See a...
Cegedim Strategic Data (CSD) reports a decline of 3.4% in worldwide audited pharmaceutical marketing investments for 2011 (see "Pharma Marketing Global Spend Dipped 3.4%...
Pfizer “Clinical Trial in a Box” Failure: The Dead Rat Comes Home to Roost
After Years of Telling Consumers Not to Trust the Internet, Pfizer Discovers that It Cannot Convince Patients to Participate in Internet-based Clinical Trials. Duh!
As...
A Loophole (?) in New FDA Guidance on Pre-Dissemination Review of TV Direct-to-Consumer...
On September 27, 2007, President Bush signed into law the Food and Drug Administration Amendments Act of 2007 (FDAAA), which gives FDA the authority...
Up Yours, Rush Limbaugh, Say Women Lawmakers!
In Virginia, state Senator Janet Howell reacted to a bill that requires women to get an ultrasound before an abortion with an amendment requiring...
Do Drug Coupons Hurt Employee Health Plans and Ultimately Employees?
"Coupons for drug co-payments are illegal and drive up long-term health-care costs for all, a consumer group and four trade-union health-insurance plans said Wednesday...
Charlie Kimball – Novo’s Branded Spokesperson – Makes Expensive TV DTC Debut
Charlie Kimball, the Indy racecar driver spokesperson for Novo Nordisk's NovoLog Flexpen, which is used to treat Type 1 diabetes, made his debut as...
The Fake Avastin Supply Chain: China, Syria, Denmark, Switzerland, UK, US, Doctors
Authorities investigating the importation of low-cost foreign pharmaceuticals into the U.S. have identified a supply chain that may have allowed fake cancer drugs to...
Bad News for Potent Cholesterol Drug Users, but Not Me!
Two pieces of bad news for people who take "potent" anti-cholesterol statin drugs came into my email in-box today.
The first was about yesterday's New...
J&J Lowers Its Reputation Expectations
I recently received this simple tweet from @JNJComm (Johnson and Johnson's official corporate Twitter account):
#JNJ is pleased to rank 12th among @FortuneMagazine’s most admired...
