Pharma Marketing News – Relationship Marketing Reprints
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharma Marketing News – Brand Marketing Reprints
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharma Marketing News – Past Issues
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
“Open Access” Social Media Guidelines for Pharma
"Open Access" Social Media Guidelines for Pharma A Review...
Games vs. Mobile Health Monitoring Devices: Which is a Better Motivator?
What could possibly justify spending $8,000 for an electronic mobile ultrasound device vs. $100 for a stethoscope? Keep in mind that the stethoscope will...
FDA Social Media Guidelines May Be Moot If This Court Decision Holds Up
Drugmakers dissatisfied with the FDA’s use of guidances as a form of policymaking -- including long-awaited guidance for use of social media by the...
2011 in Images from Pharma Marketing Blog
These are my favorite images that appeared in Pharma Marketing Blog posts made in 2011. Enjoy and have a Happy New Year!
Pharma Marketing...
FDA Guidance on Responding to Unsolicited Requests for Off-Label Information Via Social Media
Yesterday, while most of us were still on vacation, the FDA quietly issued without fanfare -- ie, no press release telling us about it...
Webicina’s “Open Access” Social Media Guidelines for Pharma
Health Social Media advocates abhor a vacuum, especially when the vacuum is caused by the lack of FDA guidelines for use of social media...
Checking Under the Hood of Pharma Mobile Apps
Let's look 'under the hoods' of two pharma-sponsored mobile apps and compare disclaimers. We'll compare Janssen's PASI calculator, which has an update disclaimer, with the new AFib Educator 2.0 app developed by Sanofi-Aventis.
