Everything You Need to Know About Mobile Platforms
If you're thinking of developing a mobile application (app) for patients or physicians, you need to consider the myriad platforms -- hardware plus software combinations -- that are out there and determine which platform is best suited for your intended audience. Your choice of platform will impact your app's performance, maintenance, and security, which in turn will make or break the success of the app.
Pharma Marketing News Vol. 10, No. 16: 27 October 2011
Welcome to Volume 10, Issue #16 (27 OCTOBER 2011) of Pharma Marketing News.
Channeling Steve Jobs to Solve Pharma’s Innovator’s Dilemma
There's a lot of buzz about pharma's current lack of innovative new products in the "pipeline" and what needs to be done about it.
"Innovation"...
Physician Bailout Part Deux: On Average, Device Manufacturers Pay Every US Orthopedic Surgeon Over...
File this under Pharmaguy's Believe It or Not! An analysis of financial payments made by orthopedic device manufacturers to orthopedic surgeons -- published today...
Antidepressants: Top Advertised & 3rd Most Commonly Used Rx Drug
According to a recent CDC Data Brief (find it here), antidepressants were the third most common prescription drug taken by Americans of all ages...
Double Dip in DTC Spending Plus 33% Drop in Internet Display Ad Spending!
Direct-to-Consumer (DTC) pharmaceutical advertising spending suffered a "double dip" recession between 2007 and 2010, according to data presented in the AdAge Insights Whitepaper "Pharmaceutical...
AZ’s Tony Jewell Receives 2nd Annual Pharmaguy Social Media Pioneer Award
Yesterday, I figuratively gave the Hawaiian shirt off my back to Tony Jewell (@tonyjewell), Senior Director of External Communications at AstraZeneca US, for his...
Was Lilly’s #mmeds Twitter Chat a Discussion or a Press Conference?
Yesterday, I participated in the #mmeds Twitter chat regarding Medicare hosted by Lilly (see "More Pharma Twitter Chats: Medicare is Topic"). I had high...
Is There an Upward Career Path Within Pharma for Social Media Pioneers?
I just tweeted this bit of news: ".@Alex__Butler - 1st recipient of Pharmaguy SM Pioneer Award - leaves J&J to start online comms agency:...
More Pharma Twitter Chats: Medicare is Topic
The Campaign for Modern Medicines (@Modernmeds) and Eli Lilly & Company (@LillyPad) will host two separate Tweetchats on Medicare Part D to "help raise...
