Pharma Sponsored YouTube Patient Videos “Not Transparent” Says Cleveland Clinic Researcher
According to the results of two separate social media-related studies unveiled today at the American College of Gastroenterology’s (ACG) 76th Annual Scientific meeting in...
Angry PhRMA, Level 1: PDUFA
Yesterday I suggested a real "kick-ass" pharma-related game would be ANGRY PHRMA (see "Pharma & Fun, Not Oxymoronic? Here Comes Gamification!"). Below is shown...
BI’s Facebook Game Syrum to be Launched “When It’s Ready.” Needs to Obey Privacy...
I wrote a review of Boehringer Ingelheim's (BI's) long-awaited -- but not yet available -- Facebook game, Syrum, in yesterday's post to Pharma Marketing...
Pharma & Fun, Not Oxymoronic? Here Comes Gamification!
Speaking of Boehringer Ingelheim's (BI's) long-awaited -- but not yet available -- Facebook game, Syrum, John Pugh, head of BI online communications, said it's...
Pfizer’s Facebook Fiasco: Chapstick Slapstick Ad Uses Woman’s Ass as a Prop
The AdWeek article "ChapStick Gets Itself in a Social Media Death Spiral" caught my attention yesterday. It describes how Pfizer mishandled negative comments about...
Antidepressants: Top Advertised & 3rd Most Commonly Used Rx Drug
According to a recent CDC Data Brief, antidepressants were the third most common prescription drug taken by Americans of all ages in 2005–2008 and the most frequently used by persons aged 18–44 years. From 1988–1994 through 2005–2008, the rate of antidepressant use in the United States among all ages increased nearly 400%. Perhaps not so coincidentally, antidepressants are among the TOP advertised Rx category in 2010, according to the recent AdAge analysis.
Without Free Gifts from Pharma to Docs, Would Research be Useless?
In a recent blog post, PhRMA said 'Without Promotion Research will be Useless.' To support its case, PhRMA cited 'an interesting opinion editorial' in the latest edition of the Annals of Emergency Medicine -- the medical journal of the American College of Emergency Physicians (ACEP). In the op-ed, entitled 'Limiting Gifts, Harming Patients,' Emory University economist Paul Rubin, Ph.D. expressed concern that ACEP policy regarding Gifts to Emergency Physicians from Industry 'could have the unfortunate effect of limiting the exchange of critical information between medicine makers and physicians about the benefits and risks of new medicines, how to use them properly and how best to diagnose the right candidates for particular treatments.'
Is There an Upward Career Path for Pharma Social Media Pioneers?
Are we witnessing an exodus of social media
Double Dip in DTC Ad Spend!
Direct-to-Consumer (DTC) pharmaceutical advertising spending suffered a 'double dip' recession between 2007 and 2010, according to data presented in the AdAge Insights Whitepaper
How to Score With Women (as a Marketer) via Social Media
A conversation with Casey Quinlan, 'Mighty Mouth' at Mighty Casey Media LLC, Zoe Dunn, Principal, Hale Advisors, Richard Meyer, Principal Consultant, Online Strategic Solutions, Jerry Hall, Digital Media Executive, Advisor to Pearescope, about engaging and marketing to women online, especially via social media, which some new media marketers claim is 'all about women.'
