FDA Drops Social Media from Its 2011 Guidance Agenda
I just downloaded the "Guidance Agenda: New & Revised Draft Guidances CDER is Planning to Publish During Calendar Year 2011" from the FDA site...
Pharma Marketing News Vol. 10, No. 11: 21 June 2011
Welcome to Volume 10, Issue #11 (21 JUNE 2011) of Pharma Marketing News.
Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are Made
A conversation with Grace Soyao, Founder & Chief Strategy Officer of Self Care Catalysts Inc., a health research and strategy company, about her company's unique and proprietary processes and tools specifically designed using health psychology to understand how today's patients/healthcare consumers make healthcare decisions.
Sanofi’s “Strategic Use” (ie, Bribery) of “Third Parties” (ie, Physicians) to Influence the FDA
In a report titled "Sanofi's Strategic Use of Third Parties to Influence the FDA," the Senate Finance Committee said Sanofi SA "contributed more than...
Mobilizing Your Digital Assets: Is There an App for That?
A conversation with Meg Columbia-Walsh, President of Augme's Mobile Health Group, about the need for pharmaceutical companies to optimize their product websites for mobile browsers.
Dangerous Chemistry at Home and In Your Face! A Lesson from Pfizer Think Science...
I just received notice that the following @pfizer_news tweet was recently posted to the "News Direct from Drug Industry" forum of Pharma Marketing Network...
FDA, DOJ, & Google: Conspiracy Theory, Part 2
Last week, I suggested that the FDA’s infamous 14 warning letters sent to major pharma companies regarding violative search engine ads may have been...
The End is Nigh! Judgment Day For Low Cost Generic Meds
Some people think "Judgment Day" will come tomorrow, May 21, 2011, at 2 a.m. Eastern Daylight Time at which time will begin the "rapture"...
Pharma Facebook Commenting Changes: The “Final” Story
A discussion with Jonathan Richman, Group Director, Insights and Planning at Possible Worldwide, about Facebook's changes to its commenting policies and his recommendations for pharma marketers who wish to develop Facebook pages.
Pharma Marketing News Vol. 10, No. 9: 18 May 2011
Welcome to Volume 10, Issue #9 (18 MAY 2011) of Pharma Marketing News.
