The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love
A conversation with Edward M. Zabrek, M.D., F.A.C.O.G., Medical Editor, SmartPhone Magazine and iPhone Life Magazine and Renee McLoud, PhD, APRN, BC, CPNP-PC, Clinical Professor, Arizona State University College of Nursing & Healthcare Innovation, Office of Transformational Technologies & Organizations, focusing on the mobile information technology habits of healthcare professionals and how pharmaceutical marketers can leverage the PDA/Smartphone channel to educate and market to clinicians about their brands.
Univadis – Merck’s Online Source for Medical Education in Europe
A conversation with Dr. Ina Weisshardt who was recently employed by MSD (Merck & Co.) where she was responsible for developing and implementing a new approach to medical education in Europe. She will discuss the educational partnership between univadis -- MSD's physician portal -- and the BMJ group to role-out a truly pan-European physician educational platform.
Interactive Widgets for Pharma Marketing
Tony Zito, CEO and Founder of mediaFORGE, describes how his company's widget-ad platform can empower pharmaceutical brands by maximizing their online presence.
The State of CME in Europe: A Work in Progress
A conversation in which Eugene Pozniak, Managing Director of Siyemi Learning, an independent, UK based provider of CME products and related services. Mr. Pozniak will evaluate the current status and value of CME in Europe, and how it is likely to develop, and what the opportunities and challenges for the future are.
Pioneers in Pharma eMarketing (PiPeM): Richard Meyer. A Modern Day ePharma Diogenes
A conversation with Richard Meyer, eMarketing consultant and author of The World of DTC Marketing Blog about his views on the future pharmaceutical eMarketing -- where it's heading versus where it should be going.
Narrowcast DTC Advertising
Guest Darin Gilstrap, M.Sc., President & CEO, InnerCityMedicine Networks, LLC. talks about ICMNTV, an out-of-home digital disease awareness television network, which will be narrowcast to an estimated 10,000 medical practices located in urban areas.
Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps
A conversation with Greg Lee, RPh, Manager of Arista's Clinical Consultant Program, who will discuss how pharmaceutical companies can improve access to hospital-based physicians by deploying remote teams of clinical consultants vs. traditional sales reps.
GeneRAtions: Survey Results and a New Disease Awareness Initiative
A conversation with Michael Parks, Vice President of Corporate Communications at Centocor, and Mark Bard, President of Manhattan Research, about the GeneRAtions(TM) surveys of rheumatoid arthritis (RA) patients and doctors specializing in RA treatment and how the results of these surveys formed the basis of a new RA disease awareness initiative.
Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians
Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians
Boosting Pharma Public Relations Regulatory Compliance
In the early 1990s, FDA ruled that PR communications such as video news releases were an extension of labeling, and would be regulated like advertisements. A conversation with representatives of the newly formed Center for Communication Compliance about FDA regulations regarding pharma press releases and healthcare communications best practices.
