Pharma Marketing Network

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical realtionship marketing.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Guest Michael Parks, former Vice President of Corporate Communications for Centocor, Inc., talks about his experience as a corporate blogger and his transition to the founder ofPitch360, a PR consultancy company he founded to transform the way small companies communicate to their customers, key stakeholders, and mainstream and social media.

In this Pharma Marketing Talk interview, our guest, William D. Cooney, President and CEO, MedPoint Communications, Inc., will lay out the problems of face-to-face speaker programs in today's regulatory, cost-conscious, and busy work-schedule environment. Cooney will give examples of the many benefits of using technology to deliver and manage speaker programs.

Laura Pfister, VP, Interactive Media & SEM, IGNITE HEALTH and Buddy Scalera, VP, Interactive Media, QI INTERACTIVE discuss the rapid advance of search engine marketing technology and how it is impacting SEM strategy, integration of digital assets, and regulatory compliance with host John Mack.

A conversation with Peter Carlin, Senior Vice President and Ellen Gordon, Research Director, Market Strategies International's Healthcare division, focusing on how pharmaceutical companies can better understand what makes a successful Patient Assistance Program (PAP) and the role of PAPs in influencing a physician's experience with a drug company and improving patient health. As a case study, our guests will summarize Market Strategies' 2008 MSImage Oncology Patient Assistance Program.