Insurance as Audience: How to Market to Payers Without Saying Their Name
Marketing to healthcare payers is evolving fast. Payers are consuming brand content—directly and indirectly—through omnichannel and disease-state messaging. This article explores how pharma marketers...
The Rise of the Digital Prescriber: How AI Tools Are Rewiring Pharma Influence
What happens when the power to influence prescribing decisions shifts from human reps to intelligent software? Pharmaceutical marketers are facing that very reality as...
When the Drug Is Also a Device: A Marketing Playbook for Hybrid Therapeutics
Imagine launching a treatment that’s not just a medication—but also a digital tool, a wearable device, or an automated injector. That’s the reality with...
From ESG to RFP Wins: How Sustainability Is Reshaping Pharma Marketing
In today’s healthcare landscape, weaving ESG principles into pharma marketing is no longer optional. As payers, procurement teams, and institutional buyers increasingly evaluate pharmaceutical...
Hyperlocal but Compliant: How to Target by Zip Code Without Crossing the Line
What if you could reach patients more effectively by simply understanding their zip code—but without ever compromising privacy? Zip-code-level targeting is one of pharma...
Beyond the Static MOA: How to Design AI‑Optimized Explainer Videos for Pharma
In a world where artificial intelligence shapes how content is discovered and recommended, the traditional static mechanism of action (MOA) video is quickly becoming...
FTC Pharma Promotion Rules in 2026: What Now Counts as “Advertising”?
In 2026, the landscape of pharmaceutical marketing is undergoing one of the most significant shifts in decades. The Federal Trade Commission’s (FTC) evolving interpretation...
The Invisible EHR: Why Clinical UX Is the Silent Driver of Pharma Engagement
Electronic Health Records (EHRs) are the backbone of modern clinical workflows, yet the user experience within EHR platforms often remains an overlooked factor in...
Informa Connect 2026 Events
Pharma Marketing Network is proud to partner with Informa Connect to promote a portfolio of industry-leading conferences designed for pharmaceutical, biotechnology, and life sciences...
From Recap to Revenue: How to Turn 2026 Pharma Conferences into Campaign Gold
Conferences offer a rare chance for pharma marketers to gather cutting-edge insights from regulatory bodies, AI innovators, and ad-promo leaders. Yet too often, the...
