I'm Back from My Road Trip South!
Well, I'm back in Newtown, PA and at my trusty iMac, ready to get back into all things pharma.It's the end of my road...
Still on the Road – in Miami
I'm still on vacation and really enjoying the break from reporting on pharma issues!That's me and my son, John, enjoying a beer at the...
My Road Trip South – in Miami Area
Hello from the road!I'm still on my road trip south with my son (see My Road Trip South for map of the route).We are...
My Road Trip South
Starting Friday 7-AUG-2009, my son John -- who recently graduated from Penn State University (BS, Mechanical Engineering) -- and I will be taking a...
The New York Times, DTC, and Me
Several members of Congress are seeking restrictions on Direct-to-Consumer (DTC) pharmaceutical advertising (see "Just Say No to Drug Ads, Say Some Lawmakers").Representative Henry Waxman...
Charlie Kimball, Novo Nordisk, and Me Make Up
Ever since I wrote my blog post dissing the first-ever pharma branded Tweet, people have wondered if I really have it in for the...
Waning Pharma Support of CME: The Plight of For-Profit MECCs
Recent headlines pulled from traditional media as well as from the blogo-sphere paint a bleak picture of the future of commercial support for continuing medical education (CME). Is the pharmaceutical industry getting out of the business of supporting CME? This article summaries Congressional testimony, ACCME data, and results of a reader survey on this topic.
Waning Pharma Support of CME: The Plight of For-Profit MECCs
Recent headlines pulled from traditional media as well as from the blogo-sphere paint a bleak picture of the future of commercial support for continuing medical education (CME). Is the pharmaceutical industry getting out of the business of supporting CME? This article summaries Congressional testimony, ACCME data, and results of a reader survey on this topic.
Social Communications in Healthcare: Summary of Roundtable Discussions
An excellent gauge of the state of social communications in healthcare may be had from summaries of the roundtable discussions at the Social Communications in Healthcare conference hosted by the Business Development Institute in NYC on July 23, 2009. This article provides several summaries written by the roundtable discussion leaders themselves.
Owning the Prescription Pad: Driving Brand Decisions in a Multi-Influence World
The security of a controlled environment for pharma marketing communication is giving way to the complexities of a dynamic environment with more empowered players, including patients who have more influence than ever before over which products make it to market and which are prescribed. Brand managers need to observe, gauge and seek to influence those influencers. Therefore, we need a new model that helps us make sense of a complex world of communications. This article presents such a model developed by TNS Healthcare, A Kantar Health Company.
