Tamiflu, Relenza May or May Not Protect Expectant Mothers from Flu
In a Mother's Day New York Times Op-Ed piece, an Obygn physician and an bioethicist questioned whether the anti-viral drugs Tamiflu and Relenza are...
Social Media: Ask Permission to Join the Conversation First or You Just Might Get...
My agency friend Wendy Blackburn (CORR: Jim Dayton; see comments) cited "an expert in marketing communications and PR strategy" who compared social media with...
GSK, the “Erroneous” 50% Discount Promise, and Consumer Fraud
Wow! GSK just had a PR catastrophe!FiercePharma and other online news outlets earlier today published a press release from GSK (originally distributed through PRWeb)...
If DTC Ads were Allowed in Picadilly Circus
The next big thing, according to some of my Twitter pals, is interactive billboard ads such as this one for McDonald's:You get the idea...stand...
New Sales Force Effectiveness Maxim: “Never Be Closing”
The ABC of sales, according to Alec Baldwin in the movie Glengarry Glen Ross, is "Always Be Closing." Baldwin's character -- Blake -- is...
Kevin Nalty, Merck Marketing Director, Exposed as “ADHD Boy!”
Merck dermatology marketing director Kevin Nalty has a side job: as a YouTube comedy star, says Jim Edwards over at BNET Pharma. Edwards displays...
Pharma Sales Rep “Hamsters” Waste Time on Email Treadmill
According to Mike Song, former pharmaceutical sales rep and author of the book "The Hamster Revolution," pharmaceutical companies can cut the time that sales...
Academics Exaggerate, Journalists Regurgitate. What About Bloggers?
Thanks to my Twitter colleagues, I came across two disturbing pieces of information concerning healthcare journalism in the US.The first was a WSJ Health...
Quality Healthcare Social Media: Separating the Wheat from the Chaff
"The more things change, the more they stay the same."That's how I feel these days when the "newbies" talk about guidelines for the use...
Swine Flu Duck and Cover. We’ve Come a Long Way Baby!
1950 Civil Defense Film:2009 CDC Video:Wow! I am amazed at the increase in production quality. We sure have come a long way!
