Distribution of Reprints: Another Example of FDA Flexing Its Enforcement Muscles
Recently, the FDA sent Sanofi-Aventis (SA) an untitled letter requesting that the company cease the distribution of a reprint from the Journal of Clinical...
Kevin Nalty (aka “Nalts”) Says Co-worker Once “Sucked Away His Will to Live”
Recently, Kevin Nalty -- a Merck dermatology marketing executive -- was "outed" as "Nalts," the prolific YouTube videographer who sometimes spoofs medical conditions like...
This Survey May Have Influenced Pfizer’s Decision to Offer Free Drugs to Unemployed/Uninsured
Advertising Age asks "Will Pfizer's Free Drug Program Give PR Lift to Big Pharma?"As shown in the chart on the left (click to enlarge),...
Consumer Opinion Leaders: Pharma’s Secret Sauce for Social Media Marketing
Lately there's been a lot of talk about pharma marketers "joining the conversation" about their products in social networks and blogs (see, for example,...
Pfizer Employees Step Up to Help Fellow US Citizens! GSK, a British Company, Turns...
Remember the "erroneous" GSK press release that said the company was offering a 50 percent discount on meds for U.S. patients who are uninsured...
All Surveys Point to a Further Decrease in DTC Spending This Year
I am on record predicting that DTC spending will be "decimated" this year; ie, decrease by 11% (see "DTC Spending Will Be Decimated in...
Cheerios vs. the One-Click Rule: Are FDA’s Priorities “Askew?”
Pharma advocates are all a-Twitter about FDA's recent Warning letter to General Mills regarding Cheerios, the breakfast food. FDA says the labeling on the...
65% of Psychiatrists Say “NO” to Pharma on Facebook!
Psychiatric Times (PT), "the forum for the voice of psychiatry," is currently running a poll on its home page that asks readers a simple...
End All Pharma Freebies to Physicians by Decree or Just Leave it at Caveat...
Has the time come for physicians to be forcibly weaned away from ALL pharma "freebies," including CME and drug samples? Or should the principle...
Online Advertising Growth Slows in 2008, Search Declines in 2009
"US Advertising Continues to Imitate a Stone," says eMarketer. It was reporting on TNS data for measured media ad spending, which showed an overage...
