Pharma Marketing Network

No matter what people say, your Twitter strategy must include building a large and qualified Twitter following. This article summarizes the findings of a survey of over 400 of @pharmaguy's followers. The results will give you a better idea why people who are interested in the pharmaceutical industry use Twitter and what they expect to get out of it.

Pharma Marketing News surveyed readers to determine if medical journal articles sponsored and ghostwritten by drug companies are a legitimate part of marketing to physicians and to get opinions on various other issues raised in the press about ghostwriting.

What If There Were No Rules in Pharma Marketing? There's no FDA, no DDMAC, no FTC. Your company guidelines and rules don't exist and your regulatory and legal teams have been disbanded. It's a free-for-all and there are no rules. The question is: what would you do?

Welcome to the September 2009 issue of Pharma Marketing News.

Boehringer Ingelheim (BI's) -- the German pharmaceutical company -- has just completed the first-ever full bore social media campaign touting the results of its...

Yesterday, I posted one simple idea: pharmaceutical company employment of Twitter to notify patients about drug recalls, counterfeit drugs, or drug safety warnings (see...

There's a lot of talk about Twitter and how pharmaceutical companies should or should not use Twitter. Most of this focuses on using Twitter...

Alli has long been promoted as the "only FDA-approved over-the-counter weight loss aid." Soon, however, alli may be known as the "only FDA-UNapproved over-the-counter...

My friend Jonathan Richman asks an interesting question on his blog: "What If There Were No Rules in Pharma Marketing?"“What If There Were No...

"Freedom of Speech" is a "right" that many commercial entities claim when defending advertising practices. The pharmaceutical industry, for example, has cited their first...