Pharma Marketing Network

Medical device marketing is different than Rx drug marketing, which is something attendees of the recent PharmaMed Marketing & Media Conference hosted by Med Ad News learned. This article summarizes a presentation from that conference and discusses how medical device marketing to consumers and physicians is different than Rx drug marketing. While some device marketing campaigns take a page from the Rx arena, there are difficulties and roadblocks ahead and these are also summarized in this article.

It's official! If the presidential election were held today, 55 percent of employees of pharmaceutical companies said they would vote for Mr. Obama and 28 percent said they would vote for Mr. McCain.

There is no doubt that the next several years will be very tough on the pharmaceutical industry.

Welcome to the October, 2008 issue of Pharma Marketing News.

Welcome to the October, 2008 issue of Pharma Marketing News.

In last night's episode of Boston Legal, a TV show, Denny Crane -- the senior partner at Crane Poole & Schmidt played by William...

While everyone was focused on the $700 billion proposal to bailout Wall Street, hardly anyone noticed the $25-$50 billion bailout of the automobile industry...

I spent yesterday in New York City attending the 2008 Doctors' Choice Awards ceremony at the posh Palace Hotel (see my previous post about...

The issues facing us Americans today go way beyond our vested interest in the pharmaceutical industry. For example, debating whether or not the industry...

There's more and more information coming my way about Obama's and McCain's views on healthcare and other issues of importance to the pharmaceutical industry.I...