DTC Spending Will Be Decimated in 2009, Experts Say
In November 2008, I predicted that direct-to-consumer (DTC) spending by the pharmaceutical industry will decrease by 11% in 2009 (see chart on left and...
Life After CNTO411 Blog for Michael Parks: Pitch360
You may have noticed that Centocor's corporate blog, CNTO411, has been dormant for several months, which I pointed out previously (see "New Year's Resolutions...
The Secret Lives of DTC Critters
I've often commented on the bees, beavers, moths, and other "critters" seen in direct-to-consumer advertising (DTCA). Usually, like you, I wonder why pharma marketers...
Pharm Exec Encourages Drug Industry to be More Daring?
"The cover of this month's Pharm Exec may look as if it's about disaster, but that's not the way we meant it," says Patrick...
Will Obama Eliminate the Advertising Business-Tax Deduction to Cover His Bailout Nut?
The advertising industry is worried that it will "foot the bill" for President-elect Barack Obama's huge stimulus plan and huge budget deficit, according to...
FDA’s New “Good Reprint” Guidance: Off-Label Promotion to Docs is Now Virtually Unregulated
The FDA just issued new guidance on the the distribution to physicians of medical journal articles (reprints) on "unapproved new uses of approved drugs"...
CBI’s 3rd Annual Medical Science Liaison Skill Building and Management Summit
Innovative Tools and Tactical Team Strategies for Enhancing the MSL Role and Building Compliant and Effective Peer-to-Peer Relationships
Wolf(e) at DTC Piggy’s Door Huffing and Puffing
I don't know if it's the economy, lack of new drugs, or the new political climate, but 2009 is shaping up to be the...
Country Music Superstar Judds Corner the Pharma Celebrity Market!
Country music superstars Naomi Judd and her daughter Wynonna Judd have cornered the pharma celebrity marketplace -- at least for now.Jim Edwards reports that...
Emerging Search Engine Technology Drives Digital Integration
Search engine technology is rapidly advancing and your search engine marketing (SEM) strategy can no longer be focused solely on driving people to a...
