A Great Resource to Help You Keep Track of Election Issues of Interest to...
There's more and more information coming my way about Obama's and McCain's views on healthcare and other issues of importance to the pharmaceutical industry.I...
Pro-Industry Supporters Gather in Washington, DC in Attempt to Put Out “Five Alarm” Industry-Sponsored...
I awoke today at 4 AM to catch an Amtrak train to Washington, DC so that I could attend a meeting hosted by the...
Drug Ads from the Doctor’s Perspective
While I often report on pharmaceutical print ads targeted to consumers (see, for example, "Print DTC: How Does It Measure Up?" ) I...
Pharma Product Life Cycle Management
Winning Strategies for Effective Life Cycle Management to Extend, Promote and Gain a Stronger ROI on Your Product and Retain A Competitive Edge in The Market
Pharma Money Continues to Pour Into Obama’s Coffers
The pharmaceutical industry's PAC money continues to favor Obama over McCain! The chart below compares donations as of July 28, 2008 with those as...
Device Marketing is Easy and Other Learnings from the PharmaMed Conference
The folks at MedAdNews and their medical device trade publication partner, MX, put together the first PharmaMed Marketing & Media conference this week. Thanks...
2nd Annual Pharma Market Research Excellence
Ensuring Better Market Presence, Maximizing ROI, and Integrating Innovative Methodologies Within Market Research
New Yorker Cartoon: A Slice of Medico-Pharma Life!
Is it just me, or is New Yorker magazine on an anti-pharma spree?I subscribe to New Yorker magazine because I am a former New...
Do Privacy Concerns Stand in the Way of Measuring Pharma eMarketing ROI?
During yesterday's MM&M Webcast "How to get the right DTC mix - and measure the ROI," there was a lot of talk about why...
ACCME to Pharma Ad Copywriters: No Double Dipping! Stay Out of Industry-Sponsored CME.
The ACCME, which oversees accredited continuing medical education (CME), has been busy trying to keep its head above the swirling waters of pharmaceutical industry-sponsored...
