FDA Intern vs. Inebriated Advisory Committee Antagonist
Yes, it's FDA Intern! Strange visitor from an Ivy League school who came to FDA with powers and ability far beyond those of Janet...
If Doctors, Like Nascar Drivers, Wore Their Sponsors’ Logos
I found this cartoon in the current issue of New Yorker Magazine:Come to think of it, this might be a good way for doctors...
New alli Plan to Gain Market Share: Eliminate the Competition!
Yesterday, I said that I opted out of my alli challenge and won't be trying it (see "I Opt-Out of My alli Challenge!"). I...
40over40: Lilly’s DTC ED Awareness Campaign in the UK
For those of you who believe there's no such thing as direct to consumer (DTC) "advertising" outside the US, let me offer this: "Lilly...
I Opt-Out of My alli Challenge!
Sorry, but I just cannot bring myself to try alli as I challenged myself to do a few days ago (see "Take alli -...
Marketing Mix of Leading Pharma Advertisers
Thirteen (13) pharmaceutical companies made it into AdAge's 2008 list of 100 National Advertisers. They are:GlaxoSmithKlineJohnson & JohnsonPfizerSchering-Plough Corp.WyethBayerBristol-Myers Squibb Co.Eli Lilly & Co.Merck...
Battered Woman Imagery in Pfizer’s New Fibromyalgia Ad
Pfizer has recently upped the stakes in its campaign to depict fibromyalgia as a "real" medical condition.In an non-branded "disease awareness" TV ad that...
Take alli – I dare you!
Much has been said about alli's "treatment effect" -- ie, anal leakage and brown pants. Although Wall Street analysts don't attribute alli's lackluster...
The alli lesson: Pharma marketing is not ready for transparency
According to the alliConnect Blog:"In the marketing profession, change is a constant. At alliconnect, we've recently had a change in leadership."Founding alliconnect blogger,...
6th Annual Effective Handling of Product Complaints
Integrate Processes through Evaluation, Analysis and Regulatory Compliance
