Pharma Marketing Network

Christiane Truelove, Editor of MedAdNews said in a Pharma Blogs: Week in Review, "we really don’t know what any company’s ROI is, because we...

Photo by Max Talbot-Minkin. The original photo is here.The Lunesta moth -- shown above in an out-take from a TV ad -- is being...

At first I thought the pharmaceutical industry would escape the recession altogether.Then came a troubling sign: Drug sales in the U.S. grew at their...

Sorry. This post is not about what will happen to the profits of the pharmaceutical industry should Barack Obama become president. It's about Obama's...

Yesterday at lunch, Anthony Bianciella, VP of Marketing at MTI (www.mtiadvantage.com) asked me if I ever used Twitter."Nope, I have never used it. What...

There's now a Senate and House of Representatives version of the "Physician Payment Sunshine Act," which would require pharmaceutical companies to post in electronic...

Schering-Plough CEO Fred Hassan told listeners at a recent Lehman Brothers healthcare conference that Vytorin-Zetia TV ads will soon be back on the air....

The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey (see "Most Economists...

The following are a few of the FREE online networking activities provided by Pharma Marketing Network. These activities...

Join dozens of pharmaceutical marketing professionals for an evening of networking, food, and information sharing. Meet and mingle with your peers from the Northeast’s top pharmaceutical and marketing companies. It’s a once-a-year opportunity.