Zetia “49 Strategy” — Wine and Dine ’em Danno!
I just got this comment from an anonymous source:"Did you hear about SP's 'Zetia 49 Plan'? Apparently they gave all their reps a wad...
3rd Annual Conference on Patient Awareness, Recruitment and Retention for Clinical Trials
Ensure an Appropriate and Dedicated Population through Educational Campaigns and Innovative Participation Techniques for Domestic and International Trials
Do You Have the “Legs” to Engage in Social Media Marketing?
Several speakers at CBI's 7th Annual eMarketing for the Pharmaceutical Industry, which I attended yesterday in Philadelphia, preached to the choir about the importance...
Overcoming Pharma’s Employee Blogging Fears
After expressing how bored I am with pharmaceutical company corporate blogs (see "Centocor Blog - No Frying Pan and No Fire!" and "What's Next?...
7th Annual eMarketing for the Pharmaceutical Industry
Design Targeted and Interactive eMarketing Campaigns to Influence Physician and Consumer Behavior
Centocor Blog – No Frying Pan and No Fire!
Yesterday Melissa Katz and Michael Parks -- the corporate communications brains behind Centocor's new blog CNTO411 (pronounced "Cento 411") -- were my guests on...
Centocor’s Michael Parks Will Join Today’s Podcast
Michael Parks, Vice President of Corporate Communications at Centocor, Inc. and the brains behind CNTO411 (see "CNTO411: A New Pharmaceutical Company Blog") plans to...
We’re #11, Shooting for TOP TEN in the Healthcare100 Blog List!
Pharma Marketing Blog is rated #11 in eDrugSearch.com's TOP 100 Healthcare Blog list (see widget at left)!Pharma Marketing Blog is #1 in terms of...
Tauzin’s Ant-Competitive, Anti-Free Choice Comments
The closing quote in a recent Philadelphia Inquirer article about drug company donations to political candidates caught my attention (see "Strong Dose of Politics")....
CNTO411: Centocor’s Groundbreaking Blog
Centocor -- a J&J company that was the first to produce a feature length disease awareness documentary ("Innerstate") -- has just launched a new...
