Dr. Carlat’s True Confession: 199,999 More to Go
Dr. Daniel Carlat knew his career as an industry-sponsored speaker (aka, industry ho) was over when the Wyeth district manager (aka, pimp) who first...
Vytorin Study Stallin’ – Notes from the Field Hands
As reported on Forbes.com (see "The Vytorin Question"):"Every day millions of people swallow Zetia and Vytorin in the hopes of reducing their risk of...
Dr. Buse Under GSK’s Thumb! How Pharma Uses CME Funding as a Weapon.
"I was certainly intimidated by them... It makes me embarrassed to have caved in several years ago."That's what Dr. John Buse, a diabetes expert...
Merck to Vioxx Plaintiffs: Settle or Else!
Read in the Wall Street Journal today:Plaintiffs in litigation over the painkiller Vioxx are supposed to be able to decide whether to enroll in...
Is Money Being Wasted on Syndrome’s Treatment?
There's been a lot of criticism of the Consumer Reports (CR) Adwatch video segment that satirized the ubiquitous Requip TV ad (see this post...
Amitiza DTC Ads Won’t Win Any Awards, But…
While in a hospital outpatient waiting area last week I was forced to watch "The View" on one of the ubiquitous overhead flat screen...
RLS Simulator: Weird Wired Science
"It's not a diagnosis machine in any way, shape, or form," said Allison, the Creative Director for the RLS simulator commissioned by Boehringer Ingelheim...
4th Annual Defining Appropriate and Effective Interactions with Thought Leaders and Key Opinion Leaders...
This Annual Forum provides a unique platform for clinical, medical affairs, MSLs, marketing and also academic institutions to interact and discuss strategies for successful collaboration with KOLs throughout the product lifecycle.
The “One-Click Rule”: Rant or No Rant?
I had another informative day at eyeforpharma's "2nd Annual eCommunication and Online Marketing" conference in Philadelphia yesterday.I learned a few things and collected lots...
AdAge is Wrong! Drug Ads, Not Bad News, Cause Frayed Attention Disorder (FAD)
Here's something to think about.According to Advertising Age, Americans Long for a Chance to Rest, Replenish and Reboot. We are, says AdAge, "Whipsawed by...
