Pharma Marketing Network

Centocor -- a J&J company that was the first to produce a feature length disease awareness documentary ("Innerstate") -- has just launched a new...

This article summarizes the aggregate findings of the Rate Your Social Media Marketing Readiness survey and presents the average scores against which you can compare your own score.

This article is a review of an industry conference presentation that focused focused on leveraging eDetailing for effective closed-loop marketing campaigns.

The 2008 USA Today/Kaiser Family Foundation/Harvard School of Public Health Survey has some nuggets of information that give marketers further insight into the public's attitude towards drug industry advertising. This article summarize these insights.

This article highlights five tips from OnDemandIQ designed to help Small Pharma focus and prioritize their sales teams on their most important goals -- improving efficiency and boosting sales.

This article presents opinions and evidence that there is a slump in pharma marketing spending and provides some tips to vendors and ad agencies to help them the slump.

I recently discovered Twitter-a free social networking and micro-blogging service-and admit that 'I'm All a Twitter Over Twitter.'

Welcome to the March, 2008 issue of Pharma Marketing News.

Vol. 7, No. 3: March 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now...

"Oh what a tangled web we weave,When first we practise to deceive!"-- Walter ScottAs everyone knows by now, Pfizer caved in to withering criticism...