What’s Up with the Veramyst “Brief Summary” Print Ad?
Veramyst is GSK's answer to Flonase going off patent."When Flonase went off patent, GlaxoSmithKline lost one of it's major money-makers," notes Pharmacy Mike, blogger...
New Media Tricks Used by Pharma Marketers
New Media Tricks Used by Pharma Marketers Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways...
Novartis Attempts Perfect Execution of Web 2.0 Trick!
Novartis Vaccines and Diagnostics -- a division of Novartis Pharmaceuticals -- is attempting a perfect execution of the YouTube "User-Generated" Video Trick. This is...
Write a Review in Exchange for a Free Pass to an Industry Conference
Do you want a complimentary FREE pass to attend one of the following industry conferences? Contact me and, if qualified, you're in! See below...
Viva Lovey-Dovey Viagra!
According to a University of Wisconsin-Madison physiology professor, Meyer Jackson, Viagra and other erectile dysfunction (ED) drugs "could be doing more than just affecting...
Pharma Marketing Stuck in Web 1.5
In this guest article, author Richard Meyer, Senior eMarketing Manager, Medtronic, summarizes some of the key findings of the recent eMarketer report 'Pharmaceutical Marketing Online: Stuck in Web 1.5.'
Measuring Consumer Sentiment About Prescription Drugs
At a recent Pharma Marketing Talk podcast, John Mack spoke with Mark DePaoli, life sciences analyst at BrandIntel, an online information service, about mining CGC to evaluate consumer sentiment about pharmaceuticals. This article summarizes that discussion and presents a case study analysis comparing consumer sentiment of Botox vs. Restalyne.
Web 2.0 Pharma Marketing Tricks for Dummies
Pharmaceutical marketers are having a field day pushing the envelope on the Internet and especially in the social networking, Web 2.0 arena -- the new WILD, WILD WEST of the Internet. Many, however, are getting caught trying to perform the 'tricks of the trade.' With just a little bit of guidance and tips from the masters, you can perform these tricks WITHOUT getting caught!
Surviving the Election Wars
The pharmaceutical industry must take a pro-active stance if it is to counter all the negative publicity the 2008 presidential campaign will generate. With the billions of dollars that the industry spends on DTC advertising, there is an opportunity to use DTC to focus more on humanitarian goals of the industry.
DTC, for Better or Worse, is Here to Stay
The version of the Food and Drug Administration Revitalization bill that passed in the Senate, which is sure to be signed into law, lacked any restrictions on DTC, although it does give the FDA some new powers over DTC.
