Web 2.0: The New WILD, WILD WEST of the Internet!
I am sick and tired of excuses from pharmaceutical companies who, when caught anonymously altering Wikipedia entries about their products (see, for example, "Simply...
Cramer-Krasselt Sucks
Sucks up the Bissell Homecare account, that is. You know...Bissell the vacuum cleaner?This account is worth $22 Million, according to AdAge (Cramer-Krasselt Picks Up...
My Upcoming Speaking Gigs
School's Open! Many colleges, at least!My sons are back at Penn State and I imagine them in lecture halls looking as engaged as the...
Wikis and Social Networks for Marketing & Sales Collaboration: Will It Work?
What do you think of the idea of a secure, internal CafePharma-type Web site where sales reps can share their triumphs and failures, vote...
Web 2.0 Tools for Sales Force Effectiveness
Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.
FDA at a Mall Near You: The Manchurian Connection
The FDA will be coming to a mall near you...again!You previously may have seen FDA interviewers following a "mall-intercept" protocol, interrupting the shopping of...
DTC Tsunami: Duh!
A "new" study published in the NEJM concluded that "spending on direct-to-consumer advertising has continued to increase recently in absolute terms and as...
Rozerem’s Cheapskate Sweepstakes Violates Children’s Online Privacy Protection Act
Desperate times call for desperate measures.No, I'm not talking about the "War on Terror." I am talking about about Takeda's war to win market...
State Sponsored Pharma Ads: It Could Happen!
The more magazine ads smokers see for the nicotine patch and other quit-smoking aids, the more likely they are to try to quit smoking...
J&J Lawyers Go Wild; PR on Vacation!
J&J's recent announcement that it is filing a civil suit against the American Red Cross (ARC) has been likened by some in the blogger...
