DTC Industry Check-Up or Cherry-Pick?
The best way to counteract an argument based on data -- like Avandia side effect data from a meta analysis of clinical trials --...
alli Marketer Explains “Treatment Effects”
Back on June 12, 2007, I noted that the alli marketers applied newspeak principles to direct-to-consumer (DTC) advertising by referring to the drug's oily...
I’m Non-Objective and Proud of It!
Looking for an objective POV of pharma marketing practices? Forgettaboutit! as they say in my native hometown of Brooklyn, NY. You won't find that...
Why Grow Your Own Drugs When You Can Buy Them Off the Street?
According to a report on Pharmalot, Merck is expanding its move into oncology by striking a deal with Ariad Pharmaceuticals to buy the cancer...
Advice to All Pharma PR Bloggers Out There
Jim Edwards over at BrandweekNRX recently likened the J&J corporate blog JNJ BTW to the erstwhile commie newspaper Pravda. Here's what Jim had to...
CME: Continuing Marketing thru Education
Dr. Daniel Carlat, author of The Carlat Psychiatry Blog, and coiner of the phrase "CME Laundromat" (see "Welcome to the CME Laundromat"), pointed out...
Moore’s Blitzer Krieg
SiCKO' Truth Squad Sets CNN Straight DR. SANJAY GUPTA, CNN:"(Moore says) the United States slipped to number 37 in the world's health care...
Marketing’s New Maxim: At Least Do No Harm!
The most famous phrase never uttered in the Hippocratic oath taken by physicians is "First, do no harm." (See "Not in the Hippocratic Oath").Marketing...
Is Advertising Democratic? Girl from Google Thinks So!
First, Lauren Turner -- another one of those Google Health account people I choose to call "Girl from Google" because of her apparent utter...
Rejiggering the Marketing Mix a la Merck
Adam Schechter, the president of Merck US Human Health, made this statement a few weeks ago at the Goldman Sachs healthcare conference:"Industry must embrace...
