Google Not Gaga Over SiCKO. Has Remedy for Pharma
That Girl from Google is at it again!This time it's Lauren Turner, Account Planner, Google Health who posted this to Google's Health Advertising Blog:Lights,...
Trade Publications Must Be More than Drug Industry Cheerleaders!
Pharmaceutical trade publications like MedAdNews, MM&M, DTC Perspectives, Product Management Today, and Pharmaceutical Executive Magazine, are the industry's biggest cheerleaders.Is that a good thing...
Google’s “Old School” Health Advisory Council
Google recently recruited about a dozen or so healthcare experts to form the Google Health Advisory Council (see Google Blog).The mission of this council...
Pimp My Doc!
Catherine DeAngelis, the editor of JAMA, is costing her "ride" (aka the ad folks at JAMA) a bundle of pharma ad dollars because she...
PhRMA Intern Proves “No Strings Attached” to Pharma-Sponsored CME!
Yes! It's PhRMA Intern!In the last episode of PhRMA Intern, the intrepid Washington, DC visitor from an Ivy League school, disguised as mild-manner Emily...
Can an In-home Electronic Pillbox Solve Our Medication Error Problem?
Do seniors really need a $200 per month machine that looks like a bread maker -- and which is somewhat bigger than a bread...
The Drug Industry Needs Constructive Criticism, Not Pugilistic Put Downs
Every once in a while I like to survey readers of Pharma Marketing Blog to learn more about who you are and what topics...
Rozerem DTC Ads: New Paradigm or Paradox?
I love Pharmaceutical Executive Magazine! I especially like it when they quote me as they did in this month's (June 2007) issue. You'll find...
From Vioxx to Avandia: Whistleblowers and Dangerous Drugs
I received this note that I am passing on:THE GOVERNMENT ACCOUNTABILITY PROJECT (GAP) invites you to join us for "From Vioxx to Avandia: Whistleblowers...
It Was Politics That Killed Avandia, Says Glaxo
Remember the ending of the movie King Kong? A policeman said "Well, the planes got him!" but Carl Denham said "Oh no, it wasn't...
