Pharma Marketing Network

I started smoking when I was 9 years old, picking half-smoked butts off the street. I quit one day at the age of 23....

Won't anyone defend Merck's campaign to mandate the vaccination of school girls with Gardasil?Even fellow blogger and industry supporter Rich Myer over at World...

The Pharma Blogosphere blog is currently hosting its first ever survey of reader and blogger opinions of blogs in the pharma blogosphere. I want...

Men reign supreme in the health and pharma blogosphere! Don't believe me? See The Pharma Blogosphere tally.

Hey you friggin' critics of the pharmaceutical industry! Shut your pie hole! Drug companies have done a lot more to make my life better than you critics have. Aside from the anecdotal nature of this defense, here are five reasons why I hate this 'better than the critics' argument made by some defenders of the pharmaceutical industry.

Harry Sweeney reports on the recent Pharmaceutical Brand Leadership conference held in Chicago. The article covers presentations on branding, marketing 'Negative Goods,' the Boomer Wave, unrefuted industry criticism, and other issues impacting the future of the pharmaceutical industry.

Highlights from the first ever live podcast from a pharmaceutical industry conference. The podcast was one of the biweekly Pharma Marketing Talk shows hosted by John Mack, publisher and editor of Pharma Marketing News. Each show features interviews with leaders and innovators in pharmaceutical marketing.

For Pharma marketers, the 'Big One' is the Boomer population curve with the economic potential that it represents. A key question is: Are we ready for it?

Although the pharmaceutical industry is slow to adopt blogging for PR purposes or otherwise, its critics and supporters alike are flocking to the blogosphere to make their voices heard.

Vol. 6, No. 2: February 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to...