Tilting Again at the PhRMA Windmill
It's deja vu all over again! I am once again sending a complaint off to PhRMA (see my previous tilt at this windmill: "PhRMA's...
Pfizer PhD Phobia
The Annals of Family Medicine study of DTC advertising (see "TV DTC Educate Little, Increase Sales Less") may or may not be Pharma Marketing...
Revolution Health and the Wisdom of Crowds
Interview with Jay Silverstein, the COO of Revolution Health.
Barbie Drug Reps I’d Like to See
In case you haven't noticed, sometimes I work in sync with Insider over at PharmaGossip. We seem to be on a hot streak...
Takeda: It Isn’t a Reminder Ad — Wha!!!
You heard about the Rozerem reminder ad first on Pharma Marketing Blog (see "Rozerem Reverts to Reminder TV Ads"). Now get a load of...
Prilosec OTC Bunco Artists
P&G's OTC Prilosec marketers are doing something you'll never see an Rx product marketer do: sponsor a Bunco tournament. Bunco, for those of you...
Rozerem Reverts to Reminder TV Ads
More than one and a half years since the Pharmaceutical Research and Manufacturers of America (PhRMA) released its Guiding Principles for Direct-to-Consumer Advertising,...
4th Annual Pharmaceutical Marketing Compliance Congress
The Pharmaceutical Marketing Compliance Congress (PMCC) is the premier industry meeting place for senior level pharmaceutical executives looking to network with and learn from industry experts in the areas of legal, regulatory and compliance.
6th Annual Forum on Pharmaceutical Contact Centers
Maximize Value through Customer Service Excellence, Quality Control, Improved Process Management and Enhanced Technology Support
If Bill Gates Ran Pharma
In the January 2007 issue of Pharmaceutical Executive Magazine, columnist Sander Flaum contributed a piece entitled "If Bill Gates Ran PhRMA." Flaum believes pharma's...
