Are Sales Reps Necessary?
Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?
Word-of-Net: Pharma Marketing Forums
I hope that PMN Forums will become a big part of the Pharma Marketing Network and that many of you will become my buddies as well.
An Online Community to Call Our Own
Now pharmaceutical marketers have their own Web-based community where they can stay in touch with each other, debate issues, and carry on discussions.
Sales Reps Debate Their Value
When pharmaceutical sales reps are asked about the value of sales reps, you get some surprising comments.
Reinventing the Sales Model
TNS Healthcare experts talk about moving beyond current approaches to a new sales model.
Are Sales Reps Necessary?
Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?
Are Sales Reps Necessary?
Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?
Pharma Marketing News Vol. 6, #1
Vol. 6, No. 1: January 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to...
What Was Blogworthy in 2006? A Review
What was hot in 2006 for readers of Pharma Marketing Blog? To determine this, I looked at the posts that received the most page...
Revamping the Lunesta Ad Campaign
Regular readers of this blog know how often I have berated Sepracor about its Lunesta ad campaign tactics. Over the months I have made...
