Pharma Marketing Network

Update Training Models, Measure ROI and Utilize Sales Training Technologies to Achieve Optimal Sales Forces Effectiveness and Compliance

Campbell-Ewald Health, a consultancy company, performed a proprietary "Digital Diagnosis" of 58 direct-to-consumer (DTC) pharmaceutical product Web sites and found them to be incomprehensible...

The 2006 conference provides executives in the Bio/Pharmaceutical industry with high-level coverage on the business drivers and operational components that need to be in place in order to optimize CRM initiatives.

When the drug industry US trade association PhRMA released its Guiding Principles for Direct-to-Consumer (DTC) Advertising in 2005, it was thought that they...

The recent post about the pharmaceutical industry "free lunch" program for physicians -- see "Free Lunch for Physicians: Newsweek Misleads" -- generated some feedback...

In the course of writing this blog, I have come across many comments from people. Most -- I am happy to say -- are...

2005 marks the third consecutive year of decreased growth in commercial support of continuing medical education (CME) by the pharmaceutical industry, according to the...

According to a Newsweek online article, "A growing number of doctors and medical centers are shutting the door on freebies from big drug companies"...

Bob Ehrlich, who writes a weekly DTC Perspectives e-mail newsletter, recently wrote:"When drug ads warn about risks and side effects they use words that...

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.