Pharma Marketing Network

Al and Laura Ries make several arguments in their book The Fall of Advertising & The Rise of PR to support their claim that PR builds brands whereas advertising merely serves to defend the brand. This article provides real world pharmaceutical examples in support of the Ries's claims.

This conference will focus on identifying suitable compounds and opportunities for repurposing.

Yesterday's post, "Marketing Disguised as PR", generated some interesting counterpoints and comments from friends in the blogosphere and on the PHARMA-MKTING discussion forum. Seems...

Public Relations (PR) is not just for managing a company's image and for damage control. It's also used as an adjunct to marketing products...

The American Medical Association recently called for an FDA-mandated moratorium on direct-to-consumer (DTC) drug ads and left it up to the industry and FDA...

Pharmaceutical companies provide over half the financial support and funding for continuing medical education (CME) programs. In 2004, the industry spent over $1 Billion...

Occasionally, I predict the next frontier in pharmaceutical marketing. Back in September, 2005, for example, I predicted that "sleep aid" DTC (direct-to-consumer) advertising would...

As reported in the Philadelphia Inquirer:"This week, Merck & Co. Inc.'s patent on the No. 2 cholesterol drug Zocor will expire, clearing the way...

Critical Updates on Enforcement Actions, Criminal and Civil Liability and Compliance Tactics Regarding Advertising, Off-Label Promotion and Fraud & Abuse

Critical Updates on Enforcement Actions, Criminal and Civil Liability and Compliance Tactics Regarding Advertising, Off-Label Promotion and Fraud & Abuse