Pharma Marketing Network

What's pharmaceutical marketing coming to if we have to interpret the ads that marketers produce?

An Interview with eMarketer Senior Analyst Lisa Phillips

This article is a summary of a presentation made before a pharmaceutical brand team on marketing tactics that are viable now and in the future, how to avoid risk by balancing risk vs. impact, and what the marketing mix trends will be one to five years out.

An Interview with eMarketer Senior Analyst Lisa Phillips

To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion.

To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion.

I didn't have a topic worthy to explore in detail today, but there were a few bits and pieces in the news and readers'...

Leaders in the industry sit down and discuss the biggest issues in managed care marketing and answer your questions directly.

Leaders in the industry sit down and discuss the biggest issues in managed care marketing and answer your questions directly.

CBI's 5th Annual eDetailing conference continues its tradition of bringing together the industry's leading experts in Physician Detailing.