Pharma Marketing Network

Everybody likes to win awards and there are many awards for advertising and for pharmaceutical industry advertising in particular.DTC Perspectives, a fine trade publication...

At yesterday's "DTC in the New Era" conference organized by DTC Perspectives, Inc., Dale Taylor, President & CEO of AbelsonTaylor, Inc., which is the...

I spent all day yesterday at the "DTC in the New Era" conference organized by my colleagues at DTC Perspectives, Inc. One of the...

This conference provides an open forum to discuss the issues faced by bio/pharmaceutical companies with regards to off-label promotion.

The program will focus on the recruiting and training portions, addressing the issues of retention within these two streams as well as help the recruiters to find and match the best individual for that particular territory.

Quoting a Wikipedia entry:"Dreams, in Freud's view, were all forms of 'wish-fulfillment' -- attempts by the unconscious to resolve a conflict of some sort,...

If chatter and palaver of buzz marketing vendors at industry conferences is any gauge, pharmaceutical companies are very interested in consumer-generated content (CGC), which...

Maximize the Value of Your Compliance Initiatives by Integrating Disease Management Programmes and Collaborating with External Stakeholders

Is Dr. Robert Jarvik, inventor of the Jarvik artificial heart, a fop? Or is he a flop?Dr. Jarvik appears in all the recent Lipitor...

I found this in a recent USA Today story:When it comes to prescription drugs, the Public Citizen Health Research Group advises consumers to follow...