Pharma Marketing Network

Just when you thought it was safe to go back in the water...bam! In this case, the water is tracking consumer website visits for...

Benchmark Against 12 Industry Approaches for Effective Classification and Handling of Product Complaints

Erectile dysfuntion (ED) drugs -- Viagra, Cialis, Levitra -- are in the news again. It seems that ED drug marketers have retooled their...

I attended Pharmaceutical Executive's 1st Annual Marketing and Sales Summit today and sat in on a few interesting presentations related to sales force effectiveness....

Medical Device DTC stats was the topic of an interesting discussion thread last week on the Pharma Marketing Forum -- a good place to...

Comply with Guidelines and Standards to Maximize and Improve CME Activities

Over 100 senior level executives from top pharmaceutical companies such as Johnson and Johnson, Merck and Wyeth have attended CBI’s premier annual Anonymous Patient Level Data (APLD) meeting to hear key learnings and best strategies for maximizing longitudinal patient-level data.

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A few weeks ago, I wrote about how the FDA approved Ketek based on foreign trial data. I raised the suspicion that the FDA...

An editorial in today's Wall Street Journal calls for the return of Vioxx ("Now Bring Back Vioxx") citing a "meta" analysis (wooooo... meta!) published...