Preview of Upcoming Articles
The following topics will be covered in depth in the upcoming November issue of Pharma Marketing News. Access the preview online at www.pharma-mkting.com/news/PMNissue410OnlinePreview/.DTC Pros...
Rethinking Patient Compliance
This ground-breaking conference has been organized to address patient non-compliance by exploring some of the internal and external barriers that patients face when adopting a treatment plan, and by examining a number of current compliance programs in order to find the best practices for improving health outcomes.
Achieve Pharmaceutical Sales Force Effectiveness through Specialty Sales Teams
Sales Tactics that Lead to High-End Physician Interaction and Superior Field Results
Why unbranded ads don’t work
Patrick Kelly, President of Pfizer US Pharmaceuticals, who testified at the recent FDA public hearing on DTC, announced that Pfizer has allocated a portion...
FDA DTC Hearings Day 2
The second day of the FDA hearings on DTC was essentially more of the same as the first day. There were, however, a few...
FDA DTC Hearings: Snippets from Day 1
I am in Washington, DC attending the FDA public hearing on DTC. I will try to summarize a few of the more interesting presentations...
Patient Level Data for the Pharmaceutical Industry
How Pharma Companies Are Using PLD to Drive Brand Performance
Pharma Marketing Blog a “Must Read”
Last week my quest for blogging stardom got a big boost -- the Wall Street Journal cited Pharma Marketing Blog as a blog insiders should read to stay current!
Sales Rep Assessment: Shoot the Messenger, the Message, or Both?
This article is a review of Metamorph, Inc.'s methodology of using specially trained physicians to assess and validate sales strategy, marketing messages and sales aids of pharmaceutical companies based on real-time calls with reps using a standardised set of data points.
Global Digital Asset Brand Management
There is a need to leverage rich media content across Rx brands and marketing campaigns on a global scale. This article is a review of ClearStory Systems' ActiveMedia, which is an example of a next-generation digital asset management (DAM) solution for managing rich media.
