Is an FDA Drug Risk Advisory System Needed? Survey Results
Preliminary results from The Drug Risk Survey, which posed questions about the FDA's proposed Drug Watch program as well as the Drug Risk Advisory System proposed independently.
Limbic Market Research: Plumbing the Subconscious Motivators of Physicians
Segmedica's methodology for delving 'behind the curtain' of verbal responses to reveal what truly motivates physicians.
Protecting Your Brand with Anti-Counterfeiting Solutions
This article reviews Cardinal Health's portfolio of brand security technologies.
Compliance with (Some) New ACCME Rules Not So Easy
A panel of experts at a recent continuing medical education conference discussed issues relating to the compliance with the 2004 Updated ACCME Standards for Commercial Support: Standards to Ensure the Independence of CME.
“You’ll Go Blind!”
Guys -- did your mother ever tell you'd go blind if you masturbated? That's an "old wives' tale" -- there's never been any scientific...
PEED: A New Viagra Franchise?
Just when men thought it was safe to take a Viagra and engage in sexual intercourse with confidence, along comes another sexual stigma that...
Is Pharmaceutical Marketing BS?
After watching a 60 Minutes show that featured a story on a book titled “On Bullshit,” I just had to go out and get...
Communicating Pharmaceutical Value
Featured Conference Communicating Pharmaceutical Value May 23 - 24, 2005 Washington, DC Visit...
Preview of May Issue of Pharma Marketing News
Vol. 4, No. 5: May 2005 - PREVIEW The following are summaries of articles planned for the upcoming May...
Networking Dinner Reception Sponsorship Information
The members of the PHARMA-MKTING online discussion forum are having their second annual networking get-togethr to exchange business cards and enjoy some good food and drinks in a relaxed atmosphere.
