Say it isn’t so, J&J!
Just when I thought I found a pharmaceutical company -- i.e., Johnson & Johnson -- we could trust to do the right thing (see...
Annual Continuing Medical Education
Featured Conference Annual Continuing Medical Education June 9 - 10, 2005 * Princeton, NJ Visit...
Can’t Get Any Respect!
Back when COX-2's were under fire, representatives of the drug industry lamented that they "can't get any repsect." You might have remembered this bit...
Peter Rost: Pharma’s Black Knight
In the movie "Monty Python and the Holy Grail," King Arthur, played by Graham Chapman, fights a duel with the Black Knight, played by...
eDetailing ROI Better than DTC?
I attended the recent seminar entitled "Are You Building Brands...Or Relationships?", which was hosted by Lathian Systems, Inc., a provider of eDetailing and other...
Patients Come First?
In new a new TV ad campaign costing $20 million, Merck proclaims a new slogan: "Merck. Where patients come first." (See the New York...
3rd Annual Forum on Anonymous Patient-Level Data
Featured Conference 3rd Annual Forum on Anonymous Patient-Level Data June 2 - 3, 2005 Philadelphia, PA ...
Transparency is the Word These Days
Instead of fancy, expensive ads or PR campaigns, why don't pharma companies interview a few employees and let us hear directly from them?
Pharma BloggoSphere Update
This is the first article in a continuing series that will keep you up-to-date on Blog topics from a variety of pharma-related Blogs created by individuals as well as pharma companies.
A Strategic Approach to CME: Obtaining a High Return on Education Investment
This article reviews Imedex's approach to developing CME programs.
