Patients Come First?
In new a new TV ad campaign costing $20 million, Merck proclaims a new slogan: "Merck. Where patients come first." (See the New York...
3rd Annual Forum on Anonymous Patient-Level Data
Featured Conference 3rd Annual Forum on Anonymous Patient-Level Data June 2 - 3, 2005 Philadelphia, PA ...
Transparency is the Word These Days
Instead of fancy, expensive ads or PR campaigns, why don't pharma companies interview a few employees and let us hear directly from them?
Pharma BloggoSphere Update
This is the first article in a continuing series that will keep you up-to-date on Blog topics from a variety of pharma-related Blogs created by individuals as well as pharma companies.
A Strategic Approach to CME: Obtaining a High Return on Education Investment
This article reviews Imedex's approach to developing CME programs.
Is an FDA Drug Risk Advisory System Needed? Survey Results
Preliminary results from The Drug Risk Survey, which posed questions about the FDA's proposed Drug Watch program as well as the Drug Risk Advisory System proposed independently.
Limbic Market Research: Plumbing the Subconscious Motivators of Physicians
Segmedica's methodology for delving 'behind the curtain' of verbal responses to reveal what truly motivates physicians.
Protecting Your Brand with Anti-Counterfeiting Solutions
This article reviews Cardinal Health's portfolio of brand security technologies.
Compliance with (Some) New ACCME Rules Not So Easy
A panel of experts at a recent continuing medical education conference discussed issues relating to the compliance with the 2004 Updated ACCME Standards for Commercial Support: Standards to Ensure the Independence of CME.
“You’ll Go Blind!”
Guys -- did your mother ever tell you'd go blind if you masturbated? That's an "old wives' tale" -- there's never been any scientific...
