Pharma Marketing Network

For various reasons, it is hard to find a conclusively documented answer to a seemingly simple question: do interactive health education media improve patients' health practices? In fact, a recent high-profile report attempted to answer that question and got it wrong: procedural flaws led them to an unjustified conclusion. The problem lies in seeking a broad general picture. More appropriate is to focus on the specific patient population, the distinct behaviors to be changed, and the particular tactics employed.

Dear Reader, Welcome to the January 2005 archive of Pharma Marketing News. Vol....

CBI's 3rd Annual Product Launches Conference, December 8-9, 2004, provides you with the opportunity to hear case studies from industry leaders on challenges they've faced, solutions they've developed and successes they've had for creating pre-launch strategies to achieve rapid sales uptake. This conference arms you with the toolbox needed to plan and execute a winning launch. Leverage the creativity, intuition and strategy employed by some of the industry’s most notable launches!

Featured Conference Six Sigma for Sales & Marketing in the Pharmaceutical Industry Simplifying and Modifying This Cutting-Edge...

This conference provides insights into the financial implications of patient noncompliance and the ROI of compliance programs.

Attend CBI’s 4th Annual Forum on Generic Drugs to gain a comprehensive look at the important issues impacting today’s Generics Industry and hear insights from industry leaders, regulatory experts and Congressional representatives.

Featured Conference Publication Planning Excellence November 17-18, 2004 • Philadelphia, PA Visit the conference...

Featured Conference Thought Leaders and Key Opinion Leaders (KOLs) November 15-16, 2004 • Philadelphia,...

As an educational and an awareness tool to healthcare professionals around the globe; journal publications are one of the most influential materials available for a brand. This responsibility drives Publication Planning within an organization. It is an essential element to any company within the Pharmaceutical industry.

The Summit will feature 4 pre-conference workshops that provide interactive education and intense focus on key challenges and opportunities for the industry. The main conference features Keynote Addresses, led by the industry’s top strategists and decision-makers.