Does the FDA Need to be Overhauled?
In the wake of the VIOXX withdrawal, critics have suggested that FDA needs to reform how it regulates the drug industry. Many suggestions for reform have been suggested.
Does the FDA Need to be Overhauled?
Does the FDA Need to be Overhauled? By John Mack (Bio) SUMMARY The Vioxx withdrawal put...
Numbers, Math and Communicating Risk
This article examines the numbers from Vioxx trials to illustrate how difficult it may be to communicate risk and benefit to consumers.
DTC in 2005: Can You Teach Old Dogs New Tricks?
Summary of 2004 DTC Industry Checkup survey.
Relationship Marketing Program Management for Pharmaceutical Marketers
This article reviews the Optas relationship marketing management solution, which provides pharmaceutical marketer-friendly tools and interface for managing multiple DTC campaigns.
You May Walk Like a Duck and Quack Like a Duck, But You’re No...
There are two kinds of marketers -- brand marketers and direct marketers. In the world according to Jon Roska, CEO & Chief Creative Officer of Roska Direct, a Montgomeryville, PA direct advertising agency, brand marketers are hens (i.e., chickens) and direct marketers are ducks and both vie for the attention of the farmer (i.e., pharma client). The question is, Can chickens and ducks work together to provide the farmer with the best of both kinds of marketing?
Buzz is NOT regulated by FDA
It seems that Cialis will be back at the Super Bowl with a 60-second commercial that may cost as much as $4.8 million (see...
2nd Annual Pharmaceutical Marketing Compliance Congress
The 2005 event reconvenes over 350 high level legal, compliance and regulatory members of the pharmaceutical industry and features tracks on direct-to-consumer advertising, off-label promotion and fraud & abuse.
Can Drug Ads Communicate Risk?
Bob Erlich of DTC Perspectives magazine said in a recent newsletter:
"Drug makers ... need to be totally upfront about risk, educating consumers in understandable...
4th Annual Pharmaceutical Contact Centers
Featured Conference 4th Annual Pharmaceutical Contact Centers January 27 - 28, 2005 Philadelphia, PA...
