PEED: A New Viagra Franchise?

Just when men thought it was safe to take a Viagra and engage in sexual intercourse with confidence, along comes another sexual stigma that...

Is Pharmaceutical Marketing BS?

After watching a 60 Minutes show that featured a story on a book titled “On Bullshit,” I just had to go out and get...

Communicating Pharmaceutical Value

Featured Conference Communicating Pharmaceutical Value May 23 - 24, 2005 • Washington, DC Visit...

Preview of May Issue of Pharma Marketing News

Vol. 4, No. 5: May 2005 - PREVIEW The following are summaries of articles planned for the upcoming May...

Networking Dinner Reception Sponsorship Information

The members of the PHARMA-MKTING online discussion forum are having their second annual networking get-togethr to exchange business cards and enjoy some good food and drinks in a relaxed atmosphere.

Networking Dinner Reception Payment Screen

The members of the PHARMA-MKTING online discussion forum are having their second annual networking get-togethr to exchange business cards and enjoy some good food and drinks in a relaxed atmosphere.

Networking Dinner Reception Sponsorship Information

The members of the PHARMA-MKTING online discussion forum are having their second annual networking get-togethr to exchange business cards and enjoy some good food and drinks in a relaxed atmosphere.

Networking Dinner Reception

The members of the PHARMA-MKTING online discussion forum are having their second annual networking get-togethr to exchange business cards and enjoy some good food and drinks in a relaxed atmosphere.

Pull Back from DTC on TV?

An article in Today's Wall Street Journal suggests that some drug makers are starting to cut back TV ad spending (see "Some Drug Makers...

5th Annual Sample Accountability

Featured Conference 5th Annual Sample Accountability May 16- 17, 2005 • Princeton, NJ ...