Pharma Marketing Network

Featured Conference Pharmaceutical Risk Management March 17 - ...

CBI's 4th Annual Conference on eMarketing for Pharmaceuticals, March 16-17, 2005 continues the tradition of bringing together the industry's top decision makers and thought-leaders to share insights and experiences on all aspects of eMarketing.

CBI's 4th Annual Conference on eMarketing for Pharmaceuticals, March 16-17, 2005 continues the tradition of bringing together the industry's top decision makers and thought-leaders to share insights and experiences on all aspects of eMarketing.

Featured Conference 3rd Annual Gaining Physician Access March 14 - 15, 2005 • ...

Last week the FDA issued a warning about Crestor -- the cholesterol-lowering drug marketed by AstraZeneca. Among other things, FDA specifically suggested that lower...

The Washington Post's Mensa Invitational once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one...

Some experts are worried that the recent COX-2 FDA advisory committee vote to ban direct-to-consumer (DTC) advertising of COX-2 drugs is a harbinger of...

Pharma Marketing News hosted an online Pharma Cost Cutting Survey between February 22, 2005, and March 18, 2005. Respondents indicated how likely they thought pharma companies would adopt several cost-cutting strategies within the next six months. This article presents a summary of the results.

Preeti Pinto, M.S., Senior Director Promotional Regulatory Affairs, AstraZeneca, summarizes the most commonly cited DTC marketing violations found on pharmaceutical company web pages.

According to a Jupiter survey, consumers don't manage their health online because they have low confidence in their ability to use online health resources to improve their health. Pharmaceutical marketers must leverage health beliefs and models to design comparatively more effective adherence-related online marketing programs.