Have You Gone Programmatic Yet?
Programmatic advertising is the automated buying, selling, placement, and optimization of digital ad space.
When a user visits a website, a request is sent to...
4 Trends to Watch on Native Advertising
Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and lack targeting...
4 Benefits of Video for the Pharma Industry
Video is, without a doubt, revolutionizing the pharmaceutical industry. It presents a tremendous opportunity for pharma and healthcare brands as it is one of...
Personalizing the Cancer Patient Journey
In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care...
Approaches to Reach, Recruit and Retain Atopic Dermatitis Patients for Clinical Trials
What influences atopic dermatitis trial enrollment? What are the deciding factors for patients, and do they differ internationally? How can you overcome enrollment barriers...
What’s Ahead for 1st and 3rd party data, Insights, Analytics & Digital Data Video
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital,...
Bharti Rai, Novartis VP & Head of Commercial Acceleration on What’s Ahead for 1st...
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital,...
What’s WOTY?
WOTY stands for Woman of the Year. I am excited to share a little bit about what the Healthcare Businesswomen's Association’s WOTY event of...
What to Expect When You’re Expecting Data
Data is everywhere. A few years ago, our meetings were about content and execution. Now, we find ourselves in more and more metric meetings...
PMN DTC Engagement Summit
Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part...
