Human Connection is Paramount in These COVID-19 Days
Marketing is challenging in these days of COVID-19 because each person and business is experiencing the virus in different ways. All are impacted and...
Tactical Overload…Building a Linear & Cohesive Brand Plan
Overview:
Frequently teams complicate brand plans by focusing on breadth tactics over depth of insight. Often it would be best to limit the focus, through...
EP. 004 – Rishad Tobaccowala, June 17, 2019 Transcript
RJ Lewis (PMN): Hi, this is R.J. Lewis again here with Pharma Marketing Network. I am so excited to have the guest that we...
Ep. G001 – Darshan Kulkarni Transcript
Darshan Kulkarni: I had a recent situation where someone asked me, does legal really need to be on your promotional review team? Couldn't regulatory...
Connectivity in a Disconnected Time
The world is facing new challenges to stay connected. This pandemic has illuminated many of the silos and gaps that exist in both society...
How Social Media is Helping Healthcare
Social media platforms, like Facebook and Instagram, are quickly becoming the preferred way patients are not only receiving information about their health, but also,...
Native Digital Experiences are Driving Physician Engagement
At this year's virtual eyeforpharma Philadelphia, Amy Turnquist, eHealthcare Solutions' (EHS) EVP of Digital Solutions, shared data on the power of native digital experiences...
Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic
The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019.This highly contagious and easily transmitted respiratory illness is now a world-wide...
Silverlight + Google: Taking the Pulse of Digital in 2020
Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the...
Fast Growing Digital Health Companies Navigate a Changing Landscape
The Bufferfly Effect is a phenomenon whereby smaller, minute changes in an environment can create massive changes. Several health-focused companies have found real traction...
