Pharma Marketing Network

Welcome to the October 31, 2017, issue of Pharma Industry News Update (aka PinUp). Some experts are 'heartbroken' that the pharmaceutical industry has not done more in the digital health arena and they blame it on belief in

You can't make this stuff up! According to Huffington Post, "Pharmaceutical sales representatives selling an opioid-based drug 50 times more powerful than heroin filmed a...

Welcome to the October 27, 2017, issue of Pharma Industry News Update (aka PinUp). Some drugs sell themselves, others require an army of

As reported by Bloomberg: Federal prosecutors in Connecticut began a criminal investigation into Purdue Pharma Inc.’s marketing of the controversial opioid painkiller OxyContin. U.S. Attorney Deirdre Daly...

Welcome to the October 24, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma financial support of patient groups is nothing new, but when you learn that 93% of them receive pharma funding it's a shock. And it seems money buys influence. IMHO, it may be time for more transparency.

Welcome to the October 20, 2017, issue of Pharma Industry News Update (aka PinUp). Is the drug industry wholly, partly, or not to blame at all for the current opioid epidemic? There are many players in the 'drug industry,' but most consumers and voters only think Big Pharma when they here that phrase. But let's not forget the wholesalers that distribute drugs to pharmacies and hospitals. They are saying, 'it's not us, it's the DEA's fault.' And let's not forget to blame patients who willingly are recruited to lobby for less restrictions on opioids. Lastly - and I can't believe this argument is still out there - let's blame the poor people addicted to opioids!

Welcome to the October 17, 2017, issue of Pharma Industry News Update (aka PinUp). Let's focus on False Hope. First, there's the 'War on Drugs/Opioids,' which offered hope but failed from a law-enforcement perspective. We learn from a DEA whistleblower that Congress and drug company lobbyists hobbled the DEA's ability to go after companies that knowingly supplied opioids to corrupt 'pill mills.' Then there's the false hope of longer life for cancer patients peddled by both unregulated hospital and regulated drug marketers.

Welcome to the October 13, 2017, issue of Pharma Industry News Update (aka PinUp). When pharma marketers are bamboozled, one might say the

Welcome to the October 10, 2017, issue of Pharma Industry News Update (aka PinUp). 'Crock of shite!' is a phrase I borrowed from my Irish friends. You can guess the King's English version. More politely known as 'a pile of poo', the term 'a crock of shit(e)' derives from an ancient Roman custom where people would poo into a pot if they were particularly bored by whichever philosopher happened to be talking rubbish at the time. What Purdue proposes as a way to combat overuse of opioids for pain is not so much boring as it is insulting to our intelligence! And don't get me started on the 'crock of shite' celebrities engage in when shilling for the pharma industry!

Merck has decided to dump its furry white vs black feline critters in its new direct-to-consumer advertising campaign for Belsomra saying that “the original...