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Tag: Ad Spend
Bad Pharma: A Cherry Picked NON Evidence-based Critique of Pharma Marketing?
Pharma Guy
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January 14, 2013
13
“Spend Less Money on Sales & Marketing,” Says Novartis Chief Joseph...
Pharma Guy
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January 2, 2013
2
Decline in Online Drug Advertising Leads to 14% Downsizing at WebMD
Pharma Guy
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December 11, 2012
0
Survey Reports Mislead About Pharma Use of & Spend on Social...
Pharma Guy
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December 9, 2012
0
Rodale’s Study Cites My Estimate Regarding DTC Ad Spending; I’m Flattered,...
Pharma Guy
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November 2, 2012
1
Did Pharma Online Ad Spending Increase 50% in First Half of...
Pharma Guy
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October 12, 2012
3
Lilly Overtakes Pfizer as Biggest DTC Advertising Spender!
Pharma Guy
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August 15, 2012
0
Bogus Predictions of Pharma Industry Online Ad Spending
Pharma Guy
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June 26, 2012
1
Pfizer Throws In the Lipitor Marketing Towel. Repercussions in Job Market...
Pharma Guy
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May 10, 2012
0
Lipitor Holds Key to DTC Ad Spending in 2012
Pharma Guy
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April 15, 2012
0
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