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Tag: DTC Advertising
Pharma is Spending More on DTC Advertising But Its Effectiveness is...
Pharma Guy
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February 13, 2017
0
DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians
Pharma Guy
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January 26, 2017
0
Fact Checking Puzzling Criticisms of a “Puzzling” DTC Study Proposed by...
Pharma Guy
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January 15, 2017
1
Pharmaguy’s Top Five 2017 New Year’s Resolutions for the Pharma Industry
Pharma Guy
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December 29, 2016
0
FDA Cites TV Ads for “Compelling” “Attention-Grabbing” Distractions That Undermine Communication...
Pharma Guy
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December 15, 2016
1
Can This Work for Pharma? The Continual Quest of Creative Advertisers
Pharma Guy
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December 2, 2016
0
FDA Will Apply the “Uncanny Valley” Hypothesis to Test the “Eeriness”...
Pharma Guy
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October 28, 2016
0
Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos...
Pharma Guy
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September 30, 2016
4
Do Drug Ads Need to Scare Consumers to Motivate Them?
Pharma Guy
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September 16, 2016
0
FDA May Have No Choice But to Allow Direct-to-Consumer Off-Label Drug...
Pharma Guy
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September 3, 2016
1
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