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The Context Problem Foils Pharma Online Advertising

Pharma Guy - March 27, 2017

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Novartis Respects the Patient Perspective and Pays for It Too! But...

Pharma Guy - July 23, 2016

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When It Comes to Social Media, Pharma Tells Patients: “Do As...

Pharma Guy - January 26, 2015

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DTC Melee–a-Trois: Pradaxa, Xarelto, and Eliquis. Women Only Marginally Involved.

Pharma Guy - January 24, 2014

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Another PASI Calculator Mobile Medical App from Janssen: Simple, Sophisticated, But...

Pharma Guy - November 18, 2013

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J&J Is Now Top-Fined Company in the Pharma Criminal & Civil...

Pharma Guy - November 13, 2013

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Janssen Engages HIV Community on Tumblr: Build It and They Will...

Pharma Guy - August 31, 2013

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Pharma “eBooks”: Imagining what COULD be, not what IS

Pharma Guy - November 16, 2012

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Pfizer and Janssen Halt Alzheimer Drug Development: Why Not Try Gamification?

Pharma Guy - August 7, 2012

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Janssen Uses Digital Storytelling, Animation to “Bring Prescription Medicine Labeling to...

Pharma Guy - April 24, 2012

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