Home Articles 2014

2014

Most popular

Does Your Spouse Influence Your DTC Viewing Experience?: FDA Wants to...

Pharma Guy - December 1, 2014

Pharma Promotional Spending in 2013: Professional Detailing, eDetailing, DTC Advertising, Professional...

Pharma Guy - May 1, 2014

The Virtual Sales Rep – It’s Not About eDetailing!

Pharma Guy - March 1, 2014

Pharma Brand Personality Traits

Pharma Guy - February 1, 2014

Are Drug.com Websites “Fair and Balanced?”: FDA Studies Online DTC Prescription...

Pharma Guy - December 1, 2014

Pharma Marketing News Vol. 13, No. 6: June 2014

Pharma Guy - June 1, 2014

Pharma Marketing News Vol. 13, No. 10: December 2014

Pharma Guy - December 1, 2014

Patient Activists Demand Higher Quality Mobile Health Apps: Pharma Must Listen,...

Pharma Guy - August 1, 2014

Pharma Marketing News Vol. 13, No. 9: October 2014

Pharma Guy - October 1, 2014

Patient Storytelling Marketing: Creativity vs. Truth in Pharma Advertising

Pharma Guy - August 1, 2014

12 3 4 Page 1 of 4

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Brand vs Medical vs Legal: Who Really Owns the Message in...

April 9, 2026

Why Pharma Campaigns Fail—Even When They’re Fully Compliant

April 9, 2026

Does Pharma Even Build Brands Anymore? Rethinking Long-Term Strategy

April 8, 2026