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Posts by Pharma Guy
Pharma Guy
4458 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
A New TV DTC Disease Awareness Ad Suggests That Donald Trump...
Pharma Guy
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March 18, 2016
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PinUp: Future of DTC, Tufts New Cost Estimate, Digital Marketing Strategies,...
Pharma Guy
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March 15, 2016
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Tufts New Estimate of Costs to Bring a Drug to Market...
Pharma Guy
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March 11, 2016
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HHS: Through 2014, 30% of Rise in Prescription Drug Spending was...
Pharma Guy
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March 9, 2016
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Many mHealth Apps Share Personal Health Info Without Permission
Pharma Guy
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March 8, 2016
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PinUp: Inaccurate, Unregulated mHealth Apps, DTC Ad Spend 2015, Predicting Drug...
Pharma Guy
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March 8, 2016
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Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High
Pharma Guy
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March 3, 2016
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DTC Marketers Love to Use Animated Critters: Why?
Pharma Guy
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March 2, 2016
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TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, &...
Pharma Guy
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March 1, 2016
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Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study...
Pharma Guy
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March 1, 2016
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